English
Related papers

Related papers: Online Advertisements with LLMs: Opportunities and…

200 papers

Large language models (LLMs) are gaining increasing popularity in both academia and industry, owing to their unprecedented performance in various applications. As LLMs continue to play a vital role in both research and daily use, their…

Computation and Language · Computer Science 2024-01-01 Yupeng Chang , Xu Wang , Jindong Wang , Yuan Wu , Linyi Yang , Kaijie Zhu , Hao Chen , Xiaoyuan Yi , Cunxiang Wang , Yidong Wang , Wei Ye , Yue Zhang , Yi Chang , Philip S. Yu , Qiang Yang , Xing Xie

Large Language Models (LLMs) have demonstrated potential as effective search relevance evaluators. However, there is a lack of comprehensive guidance on which models consistently perform optimally across various contexts or within specific…

Machine Learning · Computer Science 2024-10-29 Silvia Terragni , Hoang Cuong , Joachim Daiber , Pallavi Gudipati , Pablo N. Mendes

Large language models (LLMs) are increasingly central to many applications, raising concerns about bias, fairness, and regulatory compliance. This paper reviews risks of biased outputs and their societal impact, focusing on frameworks like…

Computers and Society · Computer Science 2025-09-26 Adrian Kuenzler , Stefan Schmid

The widespread public deployment of large language models (LLMs) in recent months has prompted a wave of new attention and engagement from advocates, policymakers, and scholars from many fields. This attention is a timely response to the…

Computation and Language · Computer Science 2023-04-04 Samuel R. Bowman

In recent years, the integration of large language models (LLMs) has revolutionized the field of robotics, enabling robots to communicate, understand, and reason with human-like proficiency. This paper explores the multifaceted impact of…

Robotics · Computer Science 2024-08-16 Yeseung Kim , Dohyun Kim , Jieun Choi , Jisang Park , Nayoung Oh , Daehyung Park

Pre-trained large language models (LLM) have emerged as a powerful tool for simulating various scenarios and generating output given specific instructions and multimodal input. In this work, we analyze the specific use of LLM to enhance a…

Machine Learning · Computer Science 2024-05-10 Yuhang Wu , Yingfei Wang , Chu Wang , Zeyu Zheng

Embedding advertisements into large language model (LLM) outputs introduces a fundamental tension: revenue optimization can distort content and degrade user experience. Existing approaches largely ignore this trade-off, often forcing…

Computer Science and Game Theory · Computer Science 2026-05-13 Jiale Han , Xiaowu Dai

As the parameter size of Large Language Models (LLMs) continues to expand, there is an urgent need to address the scarcity of high-quality data. In response, existing research has attempted to make a breakthrough by incorporating Federated…

Machine Learning · Computer Science 2024-10-31 Chaochao Chen , Xiaohua Feng , Yuyuan Li , Lingjuan Lyu , Jun Zhou , Xiaolin Zheng , Jianwei Yin

This paper reviews the state-of-the-art of large language models (LLM) architectures and strategies for "complex" question-answering with a focus on hybrid architectures. LLM based chatbot services have allowed anyone to grasp the potential…

Computation and Language · Computer Science 2025-11-04 Xavier Daull , Patrice Bellot , Emmanuel Bruno , Vincent Martin , Elisabeth Murisasco

We explore the integration of large language models (LLMs) into visual analytics (VA) systems to transform their capabilities through intuitive natural language interactions. We survey current research directions in this emerging field,…

Human-Computer Interaction · Computer Science 2025-07-01 Maeve Hutchinson , Radu Jianu , Aidan Slingsby , Pranava Madhyastha

Large language models (LLMs) have introduced new paradigms for recommender systems by enabling richer semantic understanding and incorporating implicit world knowledge. In this study, we propose a systematic taxonomy that classifies…

Information Retrieval · Computer Science 2025-05-30 Wei-Hsiang Huang , Chen-Wei Ke , Wei-Ning Chiu , Yu-Xuan Su , Chun-Chun Yang , Chieh-Yuan Cheng , Yun-Nung Chen , Pu-Jen Cheng

Machine learning can provide deep insights into data, allowing machines to make high-quality predictions and having been widely used in real-world applications, such as text mining, visual classification, and recommender systems. However,…

Machine Learning · Computer Science 2020-08-11 Meng Wang , Weijie Fu , Xiangnan He , Shijie Hao , Xindong Wu

With the emergence of Large Language Models (LLMs) and Vision Foundation Models (VFMs), multimodal AI systems benefiting from large models have the potential to equally perceive the real world, make decisions, and control tools as humans.…

Large Language Models (LLMs) excel in generating personalized content and facilitating interactive dialogues, showcasing their remarkable aptitude for a myriad of applications. However, their capabilities in reasoning and providing…

Computation and Language · Computer Science 2024-02-16 Min Zhang , Sato Takumi , Jack Zhang , Jun Wang

Large Language Models (LLMs) have become extremely potent instruments with exceptional capacities for comprehending and producing human-like text in a wide range of applications. However, the increasing size and complexity of LLMs present…

Machine Learning · Computer Science 2024-06-18 Yingbing Huang , Lily Jiaxin Wan , Hanchen Ye , Manvi Jha , Jinghua Wang , Yuhong Li , Xiaofan Zhang , Deming Chen

Large Language Models (LLMs) have recently emerged as a focal point of research and application, driven by their unprecedented ability to understand and generate text with human-like quality. Even more recently, LLMs have been extended into…

Computation and Language · Computer Science 2024-04-03 Kilian Carolan , Laura Fennelly , Alan F. Smeaton

As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within unstructured LLM outputs introduces a critical trilemma:…

Machine Learning · Computer Science 2026-05-12 Peiran Yun , Wenxin Xu , Jiayuan Liu , Yihang Zhang , Liang Zeng , Lingkai Kong , Tonghan Wang

In this work, a thorough mathematical framework for incorporating Large Language Models (LLMs) into gamified systems is presented with an emphasis on improving task dynamics, user engagement, and reward systems. Personalized feedback,…

Artificial Intelligence · Computer Science 2025-03-17 Carlos J. Costa

The growing scale of ad auctions on online advertising platforms has intensified competition, making manual bidding impractical and necessitating auto-bidding to help advertisers achieve their economic goals. Current auto-bidding methods…

Computation and Language · Computer Science 2026-03-06 Yewen Li , Zhiyi Lyu , Peng Jiang , Qingpeng Cai , Fei Pan , Bo An , Peng Jiang

The emergence of Large Language Models (LLMs) has achieved tremendous success in the field of Natural Language Processing owing to diverse training paradigms that empower LLMs to effectively capture intricate linguistic patterns and…

Information Retrieval · Computer Science 2024-07-04 Lemei Zhang , Peng Liu , Yashar Deldjoo , Yong Zheng , Jon Atle Gulla