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Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from…

Human-Computer Interaction · Computer Science 2023-08-03 Yuchen Wu , Yuansong Xu , Shenghan Gao , Xingbo Wang , Wenkai Song , Zhiheng Nie , Xiaomeng Fan , Quan Li

A common belief about the growing medium of livestreaming is that its value lies in its "live" component. We examine this belief by comparing how the price elasticity of demand for live events varies before, on the day of, and after…

Machine Learning · Statistics 2022-09-07 Ziwei Cong , Jia Liu , Puneet Manchanda

In this paper we present a deep graph reinforcement learning model to predict and improve the user experience during a live video streaming event, orchestrated by an agent/tracker. We first formulate the user experience prediction problem…

Artificial Intelligence · Computer Science 2021-07-30 Stefanos Antaris , Dimitrios Rafailidis , Sarunas Girdzijauskas

Livestreaming by VTubers -- animated 2D/3D avatars controlled by real individuals -- have recently garnered substantial global followings and achieved significant monetary success. Despite prior research highlighting the importance of…

Social and Information Networks · Computer Science 2025-02-04 Yiluo Wei , Gareth Tyson

Recently, a new form of online shopping becomes more and more popular, which combines live streaming with E-Commerce activity. The streamers introduce products and interact with their audiences, and hence greatly improve the performance of…

Information Retrieval · Computer Science 2021-06-08 Sanshi Yu , Zhuoxuan Jiang , Dong-Dong Chen , Shanshan Feng , Dongsheng Li , Qi Liu , Jinfeng Yi

Recent researches have seen an upsurge in the analysis of consumer reviews. Although, several dimensions have been explored, less is known on the temporal dynamics of events that happen over the lifecycle of online products. What are the…

Social and Information Networks · Computer Science 2017-04-12 Santosh K C , Arjun Mukherjee

Live video-streaming platforms such as Twitch enable top content creators to reap significant profits and influence. To that effect, various behavioral norms are recommended to new entrants and those seeking to increase their popularity and…

Social and Information Networks · Computer Science 2018-12-11 Robert Netzorg , Lauren Arnett , Augustin Chaintreau , Eugene Wu

The advent of digital streaming platforms have recently revolutionized the landscape of music industry, with the ensuing digitalization providing structured data collections that open new research avenues for investigating popularity…

Machine Learning · Computer Science 2025-09-30 Christos Mountzouris

Facial attractiveness prediction (FAP) has long been an important computer vision task, which could be widely applied in live streaming for facial retouching, content recommendation, etc. However, previous FAP datasets are either small,…

Computer Vision and Pattern Recognition · Computer Science 2025-03-14 Hui Li , Xiaoyu Ren , Hongjiu Yu , Huiyu Duan , Kai Li , Ying Chen , Libo Wang , Xiongkuo Min , Guangtao Zhai , Xu Liu

Velocity is one of the 4 Vs commonly used to characterize Big Data. In this regard, Forrester remarked the following in Q3 2014: "The high velocity, white-water flow of data from innumerable real-time data sources such as market data,…

Databases · Computer Science 2017-08-10 Arun Kejariwal , Sanjeev Kulkarni , Karthik Ramasamy

Live-streaming, as an emerging media enabling real-time interaction between authors and users, has attracted significant attention. Unlike the stable playback time of traditional TV live or the fixed content of short video, live-streaming,…

Information Retrieval · Computer Science 2025-12-09 Jiangxia Cao , Ruochen Yang , Xiang Chen , Changxin Lao , Yueyang Liu , Yusheng Huang , Yuanhao Tian , Xiangyu Wu , Shuang Yang , Zhaojie Liu , Guorui Zhou

The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gross merchandise volume (GMV). Unlike the well-studied…

Machine Learning · Computer Science 2026-01-29 Xinyu Li , Sishuo Chen , Guipeng Xv , Li Zhang , Mingxuan Luo , Zhangming Chan , Xiang-Rong Sheng , Han Zhu , Jian Xu , Chen Lin

Live streaming is becoming an increasingly popular trend of sales in E-commerce. The core of live-streaming sales is to encourage customers to purchase in an online broadcasting room. To enable customers to better understand a product…

Information Retrieval · Computer Science 2021-09-16 Guohai Xu , Hehong Chen , Feng-Lin Li , Fu Sun , Yunzhou Shi , Zhixiong Zeng , Wei Zhou , Zhongzhou Zhao , Ji Zhang

Viewport prediction is the crucial task for adaptive 360-degree video streaming, as the bitrate control algorithms usually require the knowledge of the user's viewing portions of the frames. Various methods are studied and adopted for…

Multimedia · Computer Science 2024-03-06 Lei Zhang , Tao Long , Weizhen Xu , Laizhong Cui , Jiangchuan Liu

Knowing if a user is a buyer vs window shopper solely based on clickstream data is of crucial importance for ecommerce platforms seeking to implement real-time accurate NBA (next best action) policies. However, due to the low frequency of…

Information Retrieval · Computer Science 2019-07-02 Luca Bigon , Giovanni Cassani , Ciro Greco , Lucas Lacasa , Mattia Pavoni , Andrea Polonioli , Jacopo Tagliabue

Online streaming is an emerging market that address much attention. Assessing gaming skills from videos is an important task for streaming service providers to discover talented gamers. Service providers require the information to offer…

Machine Learning · Computer Science 2023-07-25 Longxiang Zhang , Wenping Wang

People watch livestreams to connect with others and learn about their hobbies. Livestreams feature multiple visual streams including the main video, webcams, on-screen overlays, and chat, all of which are inaccessible to livestream viewers…

Human-Computer Interaction · Computer Science 2023-10-12 Daniel Killough , Amy Pavel

Large Internet video delivery systems serve millions of videos to tens of millions of users on daily basis, via Video-on-Demand and live streaming. Video popularity evolves over time. It represents the workload, as welll as business value,…

Networking and Internet Architecture · Computer Science 2014-12-09 Jiqiang Wu , Yipeng Zhou , Dah Ming Chiu , Youwei Hua , Zirong Zhu

Forecasting the popularity of new songs has become a standard practice in the music industry and provides a comparative advantage for those that do it well. Considerable efforts were put into machine learning prediction models for that…

Physics and Society · Physics 2022-11-29 Niklas Reisz , Vito D. P. Servedio , Stefan Thurner

One of the important factors of profitability is the volume of transactions. An accurate prediction of the future transaction volume becomes a pivotal factor in shaping corporate operations and decision-making processes. E-commerce has…

Machine Learning · Computer Science 2024-11-04 Meng Wang , Yuchen Liu , Gangmin Li , Terry R. Payne , Yong Yue , Ka Lok Man
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