Related papers: ClickPrompt: CTR Models are Strong Prompt Generato…
Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…
Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…
Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…
Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…
Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction,…
Click-through rate (CTR) prediction is a core task in recommender systems. Existing methods (IDRec for short) rely on unique identities to represent distinct users and items that have prevailed for decades. On one hand, IDRec often faces…
Click-through rate (CTR) models in advertising and recommendation systems rely heavily on item ID embeddings, which struggle in item cold-start settings. We present IDProxy, a solution that leverages multimodal large language models (MLLMs)…
Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…
The remarkable success of pretrained language models has motivated the study of what kinds of knowledge these models learn during pretraining. Reformulating tasks as fill-in-the-blanks problems (e.g., cloze tests) is a natural approach for…
Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…
Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…
Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…
Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…
Large language models (LLMs) have displayed an impressive ability to harness natural language to perform complex tasks. In this work, we explore whether we can leverage this learned ability to find and explain patterns in data.…
Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…
Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…
Some recent \textit{news recommendation} (NR) methods introduce a Pre-trained Language Model (PLM) to encode news representation by following the vanilla pre-train and fine-tune paradigm with carefully-designed recommendation-specific…
Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LLM-HYPER, a novel framework that treats large language models…
Large Language Models (LLMs) have demonstrated tremendous potential as the next-generation ranking-based recommendation system. Many recent works have shown that LLMs can significantly outperform conventional click-through-rate (CTR)…