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This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Federated Learning (FL) aims to train a global inference model from remotely distributed clients, gaining popularity due to its benefit of improving data privacy. However, traditional FL often faces challenges in practical applications,…

Machine Learning · Computer Science 2025-10-24 Insu Jeon , Minui Hong , Junhyeog Yun , Gunhee Kim

Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-fundamentally determine label generation and model…

Machine Learning · Computer Science 2025-08-22 Sishuo Chen , Zhangming Chan , Xiang-Rong Sheng , Lei Zhang , Sheng Chen , Chenghuan Hou , Han Zhu , Jian Xu , Bo Zheng

This paper presents a meta-learning based, automatic distribution system load forecasting model selection framework. The framework includes the following processes: feature extraction, candidate model labeling, offline training, and online…

Systems and Control · Electrical Eng. & Systems 2021-04-19 Yiyan Li , Si Zhang , Rongxing Hu , Ning Lu

As Cellular Vehicle-to-Everything (C-V2X) evolves towards future sixth-generation (6G) networks, Connected Autonomous Vehicles (CAVs) are emerging to become a key application. Leveraging data-driven Machine Learning (ML), especially Deep…

Machine Learning · Computer Science 2025-09-15 Lei Lei , Kan Zheng , Xuemin , Shen

In many applications, we have access to the complete dataset but are only interested in the prediction of a particular region of predictor variables. A standard approach is to find the globally best modeling method from a set of candidate…

Machine Learning · Statistics 2022-02-21 Jiawei Zhang , Jie Ding , Yuhong Yang

Analyzing and evaluating students' progress in any learning environment is stressful and time consuming if done using traditional analysis methods. This is further exasperated by the increasing number of students due to the shift of focus…

Computers and Society · Computer Science 2024-02-06 Abdallah Moubayed , MohammadNoor Injadat , Nouh Alhindawi , Ghassan Samara , Sara Abuasal , Raed Alazaidah

Traditionally, firms have offered coupons to customer groups at predetermined discount rates. However, advancements in machine learning and the availability of abundant customer data now enable platforms to provide real-time customized…

Econometrics · Economics 2024-06-18 Jinglong Dai , Hanwei Li , Weiming Zhu , Jianfeng Lin , Binqiang Huang

In digital gaming, long-term user lifetime value (LTV) prediction is essential for monetization strategy, yet presents major challenges due to delayed payment behavior, sparse early user data, and the presence of high-value outliers. While…

Information Retrieval · Computer Science 2025-06-26 Congde Yuan

Stacking, a potent ensemble learning method, leverages a meta-model to harness the strengths of multiple base models, thereby enhancing prediction accuracy. Traditional stacking techniques typically utilize established learning models, such…

Machine Learning · Computer Science 2024-10-31 Wei Wu , Liang Tang , Zhongjie Zhao , Chung-Piaw Teo

Tasks critical to enterprise profitability, such as customer churn prediction, fraudulent account detection or customer lifetime value estimation, are often tackled by models trained on features engineered from customer data in tabular…

Machine Learning · Computer Science 2022-11-30 Pin-Jung Chen , Sahil Bhatnagar , Sagar Goyal , Damian Konrad Kowalczyk , Mayank Shrivastava

Predicting future consumer behaviour is one of the most challenging problems for large scale retail firms. Accurate prediction of consumer purchase pattern enables better inventory planning and efficient personalized marketing strategies.…

Machine Learning · Computer Science 2020-10-15 Ankur Verma

Real-time Bidding (RTB) advertisers wish to \textit{know in advance} the expected cost and yield of ad campaigns to avoid trial-and-error expenses. However, Campaign Performance Forecasting (CPF), a sequence modeling task involving tens of…

Information Retrieval · Computer Science 2024-05-20 XiaoYu Wang , YongHui Guo , Hui Sheng , Peili Lv , Chi Zhou , Wei Huang , ShiQin Ta , Dongbo Huang , XiuJin Yang , Lan Xu , Hao Zhou , Yusheng Ji

Human-Centered learning analytics (HCLA) is an approach that emphasizes the human factors in learning analytics and truly meets user needs. User involvement in all stages of the design, analysis, and evaluation of learning analytics is the…

Computers and Society · Computer Science 2023-03-23 Mohamed Amine Chatti , Arham Muslim , Manpriya Guliani , Mouadh Guesmi

Reinforcement learning (RL) tackles sequential decision-making problems by creating agents that interacts with their environment. However, existing algorithms often view these problem as static, focusing on point estimates for model…

Machine Learning · Statistics 2024-03-21 Frank Shih , Faming Liang

Sentence representations are foundational to many Natural Language Processing (NLP) applications. While recent methods leverage Large Language Models (LLMs) to derive sentence representations, most rely on final-layer hidden states, which…

Computation and Language · Computer Science 2026-02-03 Yeqin Zhang , Yunfei Wang , Jiaxuan Chen , Ke Qin , Yizheng Zhao , Cam-Tu Nguyen

Different from large-scale platforms such as Taobao and Amazon, CVR modeling in small-scale recommendation scenarios is more challenging due to the severe Data Distribution Fluctuation (DDF) issue. DDF prevents existing CVR models from…

Machine Learning · Computer Science 2022-04-29 Xiaofeng Pan , Ming Li , Jing Zhang , Keren Yu , Luping Wang , Hong Wen , Chengjun Mao , Bo Cao

This paper explores the application of a reinforcement learning (RL) framework using the Q-Learning algorithm to enhance dynamic pricing strategies in the retail sector. Unlike traditional pricing methods, which often rely on static demand…

Machine Learning · Computer Science 2024-11-28 Mohit Apte , Ketan Kale , Pranav Datar , Pratiksha Deshmukh

The analysis of sales information, is a vital step in designing an effective marketing strategy. This work proposes a novel approach to analyse the shopping behaviour of customers to identify their purchase patterns. An extended version of…

Computers and Society · Computer Science 2025-03-04 Earnest Paul Ijjina , Aniruddha Srinivas Joshi , Goutham Kanahasabai , Keerthi Priyanka P

Traditional Deep Learning Recommendation Models (DLRMs) face increasing bottlenecks in performance and efficiency, often struggling with generalization and long-sequence modeling. Inspired by the scaling success of Large Language Models…

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