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The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into…
In this work, we are interested on the analysis of competing marketing campaigns between an incumbent who dominates the market and a challenger who wants to enter the market. We are interested in (a) the simultaneous decision of how many…
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…
When spreading information over social networks, seeding algorithms selecting users to start the dissemination play a crucial role. The majority of existing seeding algorithms focus solely on maximizing the total number of reached nodes,…
We investigate opinion dynamics and information spreading on networks under the influence of content filtering technologies. The filtering mechanism, present in many online social platforms, reduces individuals' exposure to disagreeing…
This paper aims to investigate the impact of interference in social network algorithms via user-bot interactions, focusing on the Stochastic Bounded Confidence Model (SBCM). This paper explores two approaches: positioning bots controlled by…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
One of the main objectives of data mining is to help companies determine to which potential customers to market and how many resources to allocate to these potential customers. Most previous works on competitive influence in social networks…
Bots have been playing a crucial role in online platform ecosystems, as efficient and automatic tools to generate content and diffuse information to the social media human population. In this chapter, we will discuss the role of social bots…
The complex interaction between social behaviors and climate change requires more than traditional data-driven prediction; it demands interpretable and adaptive analytical frameworks capable of integrating heterogeneous sources of…
Online information ecosystems are now central to our everyday social interactions. Of the many opportunities and challenges this presents, the capacity for artificial agents to shape individual and collective human decision-making in such…
Online advertising platforms use algorithmic systems to power the process of matching ads to users, termed ad delivery. Prior audits have demonstrated that ad delivery can be skewed by demographic attributes, such that ads are…
We investigate the collective behavior of a system of social agents subject to the competition between two mass media influences considered as external fields. We study under what conditions either of two mass media with different…
Smart recommendation algorithms have revolutionized content delivery and improved efficiency across various domains. However, concerns about user agency arise from the algorithms' inherent opacity (information asymmetry) and one-way output…
Improvements in the area of large language models have shifted towards the construction of models capable of using external tools and interpreting their outputs. These so-called web agents have the ability to interact autonomously with the…
In many prediction problems, the predictive model affects the distribution of the prediction target. This phenomenon is known as performativity and is often caused by the behavior of individuals with vested interests in the outcome of the…
Ending poverty in all its forms everywhere is the number one Sustainable Development Goal of the UN 2030 Agenda. To monitor the progress towards such an ambitious target, reliable, up-to-date and fine-grained measurements of socioeconomic…
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…
We present a systematic review of peer-reviewed research into ways to mitigate manipulative information about climate change on social media. Such information may include disinformation, harmful influence campaigns, or the unintentional…
The literature on strategic communication originated with the influential cheap talk model, which precedes the Bayesian persuasion model by three decades. This model describes an interaction between two agents: sender and receiver. The…