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Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an observation window to balance the trade-off between waiting…

Machine Learning · Computer Science 2022-02-16 Yu Chen , Jiaqi Jin , Hui Zhao , Pengjie Wang , Guojun Liu , Jian Xu , Bo Zheng

In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is fundamental in estimating the value of displaying the…

Machine Learning · Computer Science 2020-02-07 Shota Yasui , Gota Morishita , Komei Fujita , Masashi Shibata

Predicting the expected value or number of post-click conversions (purchases or other events) is a key task in performance-based digital advertising. In training a conversion optimizer model, one of the most crucial aspects is handling…

Machine Learning · Computer Science 2021-01-08 Ashwinkumar Badanidiyuru , Andrew Evdokimov , Vinodh Krishnan , Pan Li , Wynn Vonnegut , Jayden Wang

Learning against label noise is a vital topic to guarantee a reliable performance for deep neural networks. Recent research usually refers to dynamic noise modeling with model output probabilities and loss values, and then separates clean…

Machine Learning · Statistics 2022-07-13 Yingsong Huang , Bing Bai , Shengwei Zhao , Kun Bai , Fei Wang

One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh data are beneficial to continuous training but may not have…

Machine Learning · Computer Science 2021-08-13 Siyu Gu , Xiang-Rong Sheng , Ying Fan , Guorui Zhou , Xiaoqiang Zhu

Conversion rate (CVR) prediction is one of the most critical tasks for digital display advertising. Commercial systems often require to update models in an online learning manner to catch up with the evolving data distribution. However,…

Machine Learning · Computer Science 2021-07-19 Jia-Qi Yang , Xiang Li , Shuguang Han , Tao Zhuang , De-Chuan Zhan , Xiaoyi Zeng , Bin Tong

The delayed feedback problem is one of the most pressing challenges in predicting the conversion rate since users' conversions are always delayed in online commercial systems. Although new data are beneficial for continuous training,…

Machine Learning · Computer Science 2023-08-17 Xiaolin Zheng , Zhongyu Wang , Chaochao Chen , Feng Zhu , Jiashu Qian

In online advertising, it is highly important to predict the probability and the value of a conversion (e.g., a purchase). It not only impacts user experience by showing relevant ads, but also affects ROI of advertisers and revenue of…

Machine Learning · Computer Science 2022-05-26 Hui Gao , Yihan Yang

Delayed feedback poses a core challenge for online CVR prediction, forcing a trade-off between label accuracy and data freshness. Existing methods address this through delay modeling or sample reweighting, yet neglect how post-click…

Machine Learning · Computer Science 2026-04-28 Xinyue Zhang , Yuanhao Ding , Xiang Ao

Learning contrastive representations from pairwise comparisons has achieved remarkable success in various fields, such as natural language processing, computer vision, and information retrieval. Collaborative filtering algorithms based on…

Information Retrieval · Computer Science 2023-08-01 Bin Liu , Qin Luo , Bang Wang

One of the challenges in display advertising is that the distribution of features and click through rate (CTR) can exhibit large shifts over time due to seasonality, changes to ad campaigns and other factors. The predominant strategy to…

In real-world machine learning systems, labels are often derived from user behaviors that the system wishes to encourage. Over time, new models must be trained as new training examples and features become available. However, feedback loops…

Machine Learning · Computer Science 2023-11-01 Victoria Lin , Louis-Philippe Morency , Dimitrios Dimitriadis , Srinagesh Sharma

Active learning can improve the efficiency of training prediction models by identifying the most informative new labels to acquire. However, non-response to label requests can impact active learning's effectiveness in real-world contexts.…

Machine Learning · Computer Science 2024-03-12 Thomas Robinson , Niek Tax , Richard Mudd , Ido Guy

Partial Label Learning (PLL) is a typical weakly supervised learning task, which assumes each training instance is annotated with a set of candidate labels containing the ground-truth label. Recent PLL methods adopt identification-based…

Machine Learning · Computer Science 2024-10-01 Jiayu Hu , Senlin Shu , Beibei Li , Tao Xiang , Zhongshi He

Machine learning models often encounter distribution shifts when deployed in the real world. In this paper, we focus on adaptation to label distribution shift in the online setting, where the test-time label distribution is continually…

Machine Learning · Computer Science 2022-01-06 Ruihan Wu , Chuan Guo , Yi Su , Kilian Q. Weinberger

Complementary-label learning is a weakly supervised learning problem in which each training example is associated with one or multiple complementary labels indicating the classes to which it does not belong. Existing consistent approaches…

Machine Learning · Computer Science 2024-10-14 Wei Wang , Takashi Ishida , Yu-Jie Zhang , Gang Niu , Masashi Sugiyama

This paper addresses the prevalent issue of label shift in an online setting with missing labels, where data distributions change over time and obtaining timely labels is challenging. While existing methods primarily focus on adjusting or…

Machine Learning · Computer Science 2024-11-01 Ruihan Wu , Siddhartha Datta , Yi Su , Dheeraj Baby , Yu-Xiang Wang , Kilian Q. Weinberger

Online continual learning, the process of training models on streaming data, has gained increasing attention in recent years. However, a critical aspect often overlooked is the label delay, where new data may not be labeled due to slow and…

Machine Learning · Computer Science 2024-04-29 Botos Csaba , Wenxuan Zhang , Matthias Müller , Ser-Nam Lim , Mohamed Elhoseiny , Philip Torr , Adel Bibi

Conformal prediction has emerged as an effective strategy for uncertainty quantification by modifying a model to output sets of labels instead of a single label. These prediction sets come with the guarantee that they contain the true label…

Machine Learning · Computer Science 2025-05-28 Haosen Ge , Hamsa Bastani , Osbert Bastani

Time series classification faces two unavoidable problems. One is partial feature information and the other is poor label quality, which may affect model performance. To address the above issues, we create a label correction method to time…

Machine Learning · Computer Science 2024-02-20 Luxuan Yang , Ting Gao , Wei Wei , Min Dai , Cheng Fang , Jinqiao Duan
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