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This PhD thesis discusses how European law could improve privacy protection in the area of behavioural targeting. Behavioural targeting, also referred to as online profiling, involves monitoring people's online behaviour, and using the…
The popularity of business intelligence (BI) systems to support business analytics has tremendously increased in the last decade. The determination of data items that should be stored in the BI system is vital to ensure the success of an…
Artificial Intelligence (AI) is making a profound impact in almost every domain. One of the crucial factors contributing to this success has been the access to an abundance of high-quality data for constructing machine learning models.…
Large language model-based AI companions are increasingly viewed by users as friends or romantic partners, leading to deep emotional bonds. However, they can generate biased, discriminatory, and harmful outputs. Recently, users are taking…
Managing one's digital footprint is overwhelming, as it spans multiple platforms and involves countless context-dependent decisions. Recent advances in agentic AI offer ways forward by enabling holistic, contextual privacy-enhancing…
In Europe and indeed worldwide, the General Data Protection Regulation (GDPR) provides protection to individuals regarding their personal data in the face of new technological developments. GDPR is widely viewed as the benchmark for data…
Privacy is an increasingly feeble constituent of the present datafied world and apparently the reason for that is clear: powerful actors worked to invade everyone's privacy for commercial and surveillance purposes. The existence of those…
Collective adaptation, whether in innovation adoption, pro-environmental or organizational change, emerges from the interplay between individual decisions and social influence. Agent-based modeling provides a useful tool for studying such…
We present an analytic provenance data repository that can be used to study human analysis activity, thought processes, and software interaction with visual analysis tools during exploratory data analysis. We conducted a series of user…
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sided platform firms to target their marketing policies given…
Concerns about how workers are perceived can deter effective collaboration with artificial intelligence (AI). In a field experiment on a large online labor market, I hired 450 U.S.-based remote workers to complete an image-categorization…
Organizations increasingly adopt AI technologies to accelerate their performance and capacity to adapt to market dynamics. This study examines how organizations implement AI in experimental methodologies such as growth hacking, lean…
With the increasing use of big data and business analytics, data storytelling has gained popularity as an effective means of communicating analytical insights to audiences to support decision making and improve business performance.…
Participatory Artificial Intelligence (PAI) has recently gained interest by researchers as means to inform the design of technology through collective's lived experience. PAI has a greater promise than that of providing useful input to…
Data-driven tools are increasingly used to make consequential decisions. They have begun to advise employers on which job applicants to interview, judges on which defendants to grant bail, lenders on which homeowners to give loans, and…
This study investigates whether demographic factors shape adoption and attitudes among employees toward artificial intelligence (AI) technologies at work. Building on an extended Unified Theory of Acceptance and Use of Technology (UTAUT),…
Open data repositories hold potential for evidence-based decision-making, yet are inaccessible to non-experts lacking expertise in dataset discovery, schema mapping, and statistical analysis. Large language models show promise for…
Recent advances in generative models facilitate the creation of synthetic data to be made available for research in privacy-sensitive contexts. However, the analysis of synthetic data raises a unique set of methodological challenges. In…
Personal informatics (PI) systems, powered by smartphones and wearables, enable people to lead healthier lifestyles by providing meaningful and actionable insights that break down barriers between users and their health information. Today,…
We consider a scenario in which a database stores sensitive data of users and an analyst wants to estimate statistics of the data. The users may suffer a cost when their data are used in which case they should be compensated. The analyst…