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Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…

Information Retrieval · Computer Science 2024-11-14 Lei Sang , Qiuze Ru , Honghao Li , Yiwen Zhang , Qian Cao , Xindong Wu

In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is fundamental in estimating the value of displaying the…

Machine Learning · Computer Science 2020-02-07 Shota Yasui , Gota Morishita , Komei Fujita , Masashi Shibata

Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Chaofan Fan , Moyu Zhang , Jinxin Hu , Jiahao Wang , Hao Zhang , Shizhun Wang , Yu Zhang , Xiaoyi Zeng

Cross-domain recommendation (CDR) offers an effective strategy for improving recommendation quality in a target domain by leveraging auxiliary signals from source domains. Nonetheless, emerging evidence shows that CDR can inadvertently…

Information Retrieval · Computer Science 2026-01-30 Yuhan Zhao , Weixin Chen , Li Chen , Weike Pan

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

Machine Learning · Computer Science 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Cross-domain recommendation (CDR) is an important method to improve recommender system performance, especially when observations in target domains are sparse. However, most existing cross-domain recommendations fail to fully utilize the…

Information Retrieval · Computer Science 2024-01-23 Yuhao Luo , Shiwei Ma , Mingjun Nie , Changping Peng , Zhangang Lin , Jingping Shao , Qianfang Xu

Cross-domain Recommendation (CDR) aims to alleviate the data sparsity and the cold-start problems in traditional recommender systems by leveraging knowledge from an informative source domain. However, previously proposed CDR models pursue…

Information Retrieval · Computer Science 2024-10-01 Binbin Hu , Weifan Wang , Hanshu Wang , Ziqi Liu , Bin Shen , Yong He , Jiawei Chen

Sales promotions, as short-term incentives to stimulate product purchases, play a pivotal role in modern e-commerce marketing strategies. During promotional events, user behavior patterns exhibit distinct characteristics compared to regular…

Information Retrieval · Computer Science 2026-05-12 Xin Song , Kaiyuan Li , Jinxin Hu

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Machine learning models used in medical applications often face challenges due to the covariate shift, which occurs when there are discrepancies between the distributions of training and target data. This can lead to decreased predictive…

Machine Learning · Computer Science 2024-12-24 Mingyang Cai , Thomas Klausch , Mark A. van de Wiel

Continual Learning (CL) has generated attention as a method of avoiding Catastrophic Forgetting (CF) in the sequential training of neural networks, improving network efficiency and adaptability to different tasks. Additionally, CL serves as…

Machine Learning · Computer Science 2023-12-20 Josh Andle , Ali Payani , Salimeh Yasaei-Sekeh

Over the past decade, most methods in visual place recognition (VPR) have used neural networks to produce feature representations. These networks typically produce a global representation of a place image using only this image itself and…

Computer Vision and Pattern Recognition · Computer Science 2024-04-02 Feng Lu , Xiangyuan Lan , Lijun Zhang , Dongmei Jiang , Yaowei Wang , Chun Yuan

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

Transfer function (TF) plays a key role for the generation of direct volume rendering (DVR), by enabling accurate identification of structures of interest (SOIs) interactively as well as ensuring appropriate visibility of them. Attempts at…

Graphics · Computer Science 2022-09-15 Younhyun Jung , Jim Kong , Jinman Kim

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…

Information Retrieval · Computer Science 2023-09-06 Jingtong Gao , Bo Chen , Menghui Zhu , Xiangyu Zhao , Xiaopeng Li , Yuhao Wang , Yichao Wang , Huifeng Guo , Ruiming Tang

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

Information Retrieval · Computer Science 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu
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