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Communication strongly influences attitudes on climate change. Within sponsored communication, high spend and high reach advertising dominates. In the advertising ecosystem we can distinguish actors with adversarial stances: organizations…

Human-Computer Interaction · Computer Science 2023-08-09 Aruna Sankaranarayanan , Erik Hemberg , Una-May O'Reilly

Climate change is the defining issue of our time, and we are at a defining moment. Various interest groups, social movement organizations, and individuals engage in collective action on this issue on social media. In addition, issue…

Computation and Language · Computer Science 2023-07-04 Tunazzina Islam , Ruqi Zhang , Dan Goldwasser

Ensuring transparency and integrity in political communication on climate change has arguably never been more important than today. Yet we know little about how politicians focus on, talk about, and portray climate change on social media.…

Social and Information Networks · Computer Science 2023-04-07 Laurenz Aisenpreis , Gustav Gyrst , Vedran Sekara

Climate change debates have gained increasing visibility on social media, with YouTube emerging as one of the most influential platforms for political communication. Reaching billions of users worldwide, it functions both as a news outlet…

Social and Information Networks · Computer Science 2025-12-10 Sanika Damle , Radhika Krishnan

Climate discourse online plays a crucial role in shaping public understanding of climate change and influencing political and policy outcomes. However, climate communication unfolds across structurally distinct platforms with fundamentally…

Computation and Language · Computer Science 2026-01-21 Samantha Sudhoff , Pranav Perumal , Zhaoqing Wu , Tunazzina Islam

In this paper, we provide a novel measure for greenwashing -- i.e., climate-related misinformation -- that shows how polluting companies can use social media advertising related to climate change to redirect criticism. To do so, we identify…

Applications · Statistics 2025-11-20 Robert Kubinec , Aseem Mahajan

Strategic communication in Twitter is compared between different actor groups with regard to the topic of climate change. The main hypothesis is that different actor groups will be more or less central in the reply-trees depending on their…

Social and Information Networks · Computer Science 2023-06-13 Julian Dehne , Valentin Gold

Public discourse on critical issues such as climate change is progressively shifting to social media platforms that prioritize short-form video content. Content creators acting on those platforms play a pivotal role in shaping the…

Computers and Society · Computer Science 2024-02-21 Arianna Pera , Luca Maria Aiello

Financial news media shapes trillion-dollar climate investment decisions, yet discourse in this elite domain remains underexplored. We analyze two decades of climate-related articles (2000-2023) from Dow Jones Newswire using an…

Computational Engineering, Finance, and Science · Computer Science 2026-01-16 Ruiran Su , Janet B. Pierrehumbert , Markus Leippold

Social media platforms like YouTube and Twitter play a key role in disseminating both reliable and unreliable information about climate change. This study analyses the topology of interactions in Twitter and their relation to cross-platform…

Physics and Society · Physics 2025-09-01 Aleix Bassolas , Joan Massachs , Emanuele Cozzo , Julian Vicens

We present a systematic review of peer-reviewed research into ways to mitigate manipulative information about climate change on social media. Such information may include disinformation, harmful influence campaigns, or the unintentional…

Computers and Society · Computer Science 2024-11-01 Aliaksandr Herasimenka , Xianlingchen Wang , Ralph Schroeder

Fashion is a powerful force in the modern world. It is one of the most accessible means of self-expression, thereby playing a significant role in our society. Yet, it is plagued by well-documented issues of waste and human rights abuses.…

Computational Engineering, Finance, and Science · Computer Science 2025-08-07 Daria Soboleva , Angel Sánchez

Energy is today the most critical environmental challenge. The amount of carbon emissions contributing to climate change is significantly influenced by both the production and consumption of energy. Measuring and reducing the energy…

With social media penetration deepening among both citizens and political figures, there is a pressing need to understand whether and how political use of major platforms is electorally influential. Particularly, the literature focused on…

Physics and Society · Physics 2017-11-29 Lily McElwee , Taha Yasseri

Climate change poses a global threat to public health, food security, and economic stability. Addressing it requires evidence-based policies and a nuanced understanding of how the threat is perceived by the public, particularly within…

Social and Information Networks · Computer Science 2026-04-09 Wenchao Dong , Marcelo S. Locatelli , Virgilio Almeida , Meeyoung Cha

The framing of political issues can influence policy and public opinion. Even though the public plays a key role in creating and spreading frames, little is known about how ordinary people on social media frame political issues. By creating…

Computation and Language · Computer Science 2021-09-09 Julia Mendelsohn , Ceren Budak , David Jurgens

Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…

Social and Information Networks · Computer Science 2022-10-18 Eren Arkangil

Climate change is one of the most pressing challenges of the 21st century, sparking widespread discourse across social media platforms. Activists, policymakers, and researchers seek to understand public sentiment and narratives while access…

Computer Vision and Pattern Recognition · Computer Science 2025-03-13 Katharina Prasse , Marcel Kleinmann , Inken Adam , Kerstin Beckersjuergen , Andreas Edte , Jona Frroku , Timotheus Gumpp , Steffen Jung , Isaac Bravo , Stefanie Walter , Margret Keuper

Public discourse around climate change remains polarized despite scientific consensus on anthropogenic climate change (ACC). This study examines how "believers" and "skeptics" of ACC differ in their YouTube comment discourse. We analyzed…

Social and Information Networks · Computer Science 2026-05-27 Yuheun Kim , Qiaoyi Liu , Jeff Hemsley

Different advertising messages work for different people. Machine learning can be an effective way to personalise climate communications. In this paper we use machine learning to reanalyse findings from a recent study, showing that online…

Machine Learning · Computer Science 2021-09-14 Totte Harinen , Alexandre Filipowicz , Shabnam Hakimi , Rumen Iliev , Matthew Klenk , Emily Sumner
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