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In recent months the figure of Greta Thunberg and the theme of climate changings quickly became the focus of the debate. This has lead to a polarization effect in opinion forming about the climate subject. Starting from the analysis of this…
Public support and political mobilization are two crucial factors for the adoption of ambitious climate policies in line with the international greenhouse gas reduction targets of the Paris Agreement. Despite their compound importance, they…
Targeted online advertising is on the forefront of political communication, allowing hyper-local advertising campaigns around elections and issues. In this study, we employ a new resource for political ad monitoring -- Facebook Ads Library…
Since 2016, the amount of academic research with the keyword "misinformation" has more than doubled [2]. This research often focuses on article headlines shown in artificial testing environments, yet misinformation largely spreads through…
Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…
Online social networks provide users with unprecedented opportunities to engage with diverse opinions. At the same time, they enable confirmation bias on large scales by empowering individuals to self-select narratives they want to be…
In this paper, the influence of the social media on the opinion formation process is modeled during an election campaign. In the proposed model, peer- to-peer interactions and targeted online propaganda messages are assumed to be the…
In the past decade, global warming made several headlines and turned the attention of the whole world to it. Carbon footprint is the main factor that drives greenhouse emissions up and results in the temperature increase of the planet with…
Social media provides many opportunities to monitor and evaluate political phenomena such as referendums and elections. In this study, we propose a set of approaches to analyze long-running political events on social media with a real-world…
The research examines the challenges revolving around young people's social movements, activism regarding sustainability, as well as the accompanying social media aspect, and how social media impacts environmental action. This study focuses…
Modern technology has drastically changed the way we interact and consume information. For example, online social platforms allow for seamless communication exchanges at an unprecedented scale. However, we are still bounded by cognitive and…
Climate change is one of the most pressing challenges of our time, requiring rapid action across society. As artificial intelligence tools (AI) are rapidly deployed, it is therefore crucial to understand how they will impact climate action.…
The enormous financial success of online advertising platforms is partially due to the precise targeting features they offer. Although researchers and journalists have found many ways that advertisers can target---or exclude---particular…
Social media has changed the ways of communication, where everyone is equipped with the power to express their opinions to others in online discussion platforms. Previously, a number of stud- ies have been presented to identify opinion…
As new technologies rapidly reshape patterns of political communication, platforms like Twitch are transforming how people consume political information. This entertainment-oriented live streaming platform allows us to observe the impact of…
In today's digital age, images have emerged as powerful tools for politicians to engage with their voters on social media platforms. Visual content possesses a unique emotional appeal that often leads to increased user engagement. However,…
Content that drives engagement need not be the same content that drives willingness to pay. We study how polarizing content affects engagement (time on site) and commitment (subscriptions and retention) on a major news platform. We measure…
Web agents, like OpenAI's Operator and Google's Project Mariner, are powerful agentic systems pushing the boundaries of Large Language Models (LLM). They can autonomously interact with the internet at the user's behest, such as navigating…
How does targeted advertising influence electoral outcomes? This paper presents a one-dimensional spatial model of voting in which a privately informed challenger persuades voters to support him over the status quo. I show that targeted…
In this paper, we survey recent econometric contributions to measure the relationship between economic activity and climate change. Due to the critical relevance of these effects for the well-being of future generations, there is an…