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Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…

Machine Learning · Computer Science 2020-02-13 Yingcheng Sun , Richard Kolacinski , Kenneth Loparo

For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…

Information Retrieval · Computer Science 2020-03-17 Xiang Li , Chao Wang , Jiwei Tan , Xiaoyi Zeng , Dan Ou , Bo Zheng

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

Predicting driver intentions is a difficult and crucial task for advanced driver assistance systems. Traditional confidence measures on predictions often ignore the way predicted trajectories affect downstream decisions for safe driving. In…

Personal assistant systems, such as Apple Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana, are becoming ever more widely used. Understanding user intent such as clarification questions, potential answers and user feedback in…

Information Retrieval · Computer Science 2020-02-06 Liu Yang , Minghui Qiu , Chen Qu , Cen Chen , Jiafeng Guo , Yongfeng Zhang , W. Bruce Croft , Haiqing Chen

E-commerce app users exhibit behaviors that are inherently logically consistent. A series of multi-scenario user behaviors interconnect to form the scene-level all-domain user moveline, which ultimately reveals the user's true intention.…

Information Retrieval · Computer Science 2026-04-14 Chen Gao , Zixin Zhao , Lv Shao , Tong Liu

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Nowadays, artificial neural networks are widely used for users' online travel planning. Personalized travel planning has many real applications and is affected by various factors, such as transportation type, intention destination…

Artificial Intelligence · Computer Science 2021-08-10 Yu Li , Fei Xiong , Ziyi Wang , Zulong Chen , Chuanfei Xu , Yuyu Yin , Li Zhou

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that…

Information Retrieval · Computer Science 2024-08-16 Yang Yang , Bo Chen , Chenxu Zhu , Menghui Zhu , Xinyi Dai , Huifeng Guo , Muyu Zhang , Zhenhua Dong , Ruiming Tang

Traditional Deep Learning Recommendation Models (DLRMs) face increasing bottlenecks in performance and efficiency, often struggling with generalization and long-sequence modeling. Inspired by the scaling success of Large Language Models…

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed…

Information Retrieval · Computer Science 2023-05-10 Xu Chen , Zida Cheng , Shuai Xiao , Xiaoyi Zeng , Weilin Huang

Information diffusion prediction aims at predicting the target users in the information diffusion path on social networks. Prior works mainly focus on the observed structure or sequence of cascades, trying to predict to whom this cascade…

Social and Information Networks · Computer Science 2023-08-09 Xiaowen Wang , Lanjun Wang , Yuting Su , Yongdong Zhang , An-An Liu

Incorporating item content information into click-through rate (CTR) prediction models remains a challenge, especially with the time and space constraints of industrial scenarios. The content-encoding paradigm, which integrates user and…

Information Retrieval · Computer Science 2024-03-22 Qijiong Liu , Hengchang Hu , Jiahao Wu , Jieming Zhu , Min-Yen Kan , Xiao-Ming Wu

Sequential user behavior modeling is pivotal for Click-Through Rate (CTR) prediction yet is hindered by three intrinsic bottlenecks: (1) the "Attention Sink" phenomenon, where standard Softmax compels the model to allocate probability mass…

Information Retrieval · Computer Science 2026-01-15 Shenqiang Ke , Jianxiong Wei , Qingsong Hua

Learning to capture feature relations effectively and efficiently is essential in click-through rate (CTR) prediction of modern recommendation systems. Most existing CTR prediction methods model such relations either through tedious…

Information Retrieval · Computer Science 2021-11-10 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Guangpeng Chen , Junsheng Jin , Changping Peng , Zhangang Lin , Jingping Shao

User behavior sequences in modern recommendation systems exhibit significant length heterogeneity, ranging from sparse short-term interactions to rich long-term histories. While longer sequences provide more context, we observe that…

Artificial Intelligence · Computer Science 2026-01-28 Zhicheng Zhang , Zhaocheng Du , Jieming Zhu , Jiwei Tang , Fengyuan Lu , Wang Jiaheng , Song-Li Wu , Qianhui Zhu , Jingyu Li , Hai-Tao Zheng , Zhenhua Dong

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

Information Retrieval · Computer Science 2024-02-07 Jinqiu Jin , Sihao Ding , Wenjie Wang , Fuli Feng

Recommendation systems aim to assist users to discover most preferred contents from an ever-growing corpus of items. Although recommenders have been greatly improved by deep learning, they still faces several challenges: (1) Behaviors are…

Information Retrieval · Computer Science 2020-11-19 Wendi Ji , Keqiang Wang , Xiaoling Wang , TingWei Chen , Alexandra Cristea