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Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

Information Retrieval · Computer Science 2023-01-20 YaChen Yan , Liubo Li

A recent trojan attack on deep neural network (DNN) models is one insidious variant of data poisoning attacks. Trojan attacks exploit an effective backdoor created in a DNN model by leveraging the difficulty in interpretability of the…

Cryptography and Security · Computer Science 2020-01-20 Yansong Gao , Chang Xu , Derui Wang , Shiping Chen , Damith C. Ranasinghe , Surya Nepal

Capturing the evolving trends of user interest is important for both recommendation systems and advertising systems, and user behavior sequences have been successfully used in Click-Through-Rate(CTR) prediction problems. However, if the…

Information Retrieval · Computer Science 2022-10-10 Dike Sun , Kai Liu , ShengKai Yang

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…

Information Retrieval · Computer Science 2025-03-27 Rong Chen , Shuzhi Cao , Ailong He , Shuguang Han , Jufeng Chen

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two…

Information Retrieval · Computer Science 2021-06-09 Wei Guo , Rong Su , Renhao Tan , Huifeng Guo , Yingxue Zhang , Zhirong Liu , Ruiming Tang , Xiuqiang He

In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…

Information Retrieval · Computer Science 2025-08-29 Zhuoxing Wei , Qi Liu , Qingchen Xie

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading…

Information Retrieval · Computer Science 2023-06-28 Jianxin Chang , Chenbin Zhang , Zhiyi Fu , Xiaoxue Zang , Lin Guan , Jing Lu , Yiqun Hui , Dewei Leng , Yanan Niu , Yang Song , Kun Gai

Recommender systems are essential to various fields, e.g., e-commerce, e-learning, and streaming media. At present, graph neural networks (GNNs) for session-based recommendations normally can only recommend items existing in users'…

Information Retrieval · Computer Science 2023-05-11 Di Jin , Luzhi Wang , Yizhen Zheng , Guojie Song , Fei Jiang , Xiang Li , Wei Lin , Shirui Pan

Session-based recommendation (SBR) is proposed to recommend items within short sessions given that user profiles are invisible in various scenarios nowadays, such as e-commerce and short video recommendation. There is a common scenario that…

Information Retrieval · Computer Science 2022-04-12 Chuan Cui , Qi Shen , Shixuan Zhu , Yitong Pang , Yiming Zhang , Hanning Gao , Zhihua Wei

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

Information Retrieval · Computer Science 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

Machine Learning · Computer Science 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Re-ranking models refine item recommendation lists generated by the prior global ranking model, which have demonstrated their effectiveness in improving the recommendation quality. However, most existing re-ranking solutions only learn from…

Information Retrieval · Computer Science 2023-03-14 Zhuoyi Lin , Sheng Zang , Rundong Wang , Zhu Sun , J. Senthilnath , Chi Xu , Chee-Keong Kwoh

Estimating Click-Through Rate (CTR) is a vital yet challenging task in personalized product search. However, existing CTR methods still struggle in the product search settings due to the following three challenges including how to more…

Information Retrieval · Computer Science 2023-04-06 Qijie Shen , Hong Wen , Jing Zhang , Qi Rao

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

User intent understanding is a crucial step in designing both conversational agents and search engines. Detecting or inferring user intent is challenging, since the user utterances or queries can be short, ambiguous, and contextually…

Information Retrieval · Computer Science 2020-07-09 Ali Ahmadvand

The search engine plays a fundamental role in online e-commerce systems, to help users find the products they want from the massive product collections. Relevance is an essential requirement for e-commerce search, since showing products…

Information Retrieval · Computer Science 2021-02-16 Shaowei Yao , Jiwei Tan , Xi Chen , Keping Yang , Rong Xiao , Hongbo Deng , Xiaojun Wan

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang
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