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Influence maximization in social networks plays a vital role in applications such as viral marketing, epidemiology, product recommendation, opinion mining, and counter-terrorism. A common approach identifies seed nodes by first detecting…
Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…
In this work, we present the Klout Score, an influence scoring system that assigns scores to 750 million users across 9 different social networks on a daily basis. We propose a hierarchical framework for generating an influence score for…
Threshold models try to explain the consequences of social influence like the spread of fads and opinions. Along with models of epidemics, they constitute a major theoretical framework of social spreading processes. In threshold models on…
The ways in which an innovation (e.g., new behaviour, idea, technology, product) diffuses among people can determine its success or failure. In this paper, we address the problem of diffusion of innovations over multiplex social networks…
Information diffusion on social networks has been described as a collective outcome of threshold behaviors in the framework of threshold models. However, since the existing models do not take into account individuals' optimization problem,…
Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However,…
We provide a framework for determining the centralities of agents in a broad family of random networks. Current understanding of network centrality is largely restricted to deterministic settings, but practitioners frequently use random…
It is well-known that many networks follow a power-law degree distribution; however, the factors that influence the formation of their distributions are still unclear. How can one model the connection between individual actions and network…
Identifying the most influential nodes in information networks has been the focus of many research studies. This problem has crucial applications in various contexts, such as controlling the propagation of viruses or rumours in real-world…
A widely studied process of influence diffusion in social networks posits that the dynamics of influence diffusion evolves as follows: Given a graph $G=(V,E)$, representing the network, initially \emph{only} the members of a given…
Typically, a modern reinforcement learning (RL) agent solves a task by updating its neural network parameters to adapt its policy to the task. Recently, it has been observed that some RL agents can solve a wide range of new…
When multiple innovations compete for adoption, historical chance leading to early advantage can generate lock-in effects that allow suboptimal innovations to succeed at the expense of superior alternatives. Research on the diffusion of…
Online social networks exert a powerful influence on public opinion. Adversaries weaponize these networks to manipulate discourse, underscoring the need for more resilient social networks. To this end, we investigate the impact of network…
Optimizing ranking systems based on user interactions is a well-studied problem. State-of-the-art methods for optimizing ranking systems based on user interactions are divided into online approaches - that learn by directly interacting with…
Social media platforms are ecosystems in which many decisions are constantly made for the benefit of the creators in order to maximize engagement, which leads to a maximization of income. The decisions, ranging from collaboration to public…
Many distributed systems can be modeled as network games: a collection of selfish players that communicate in order to maximize their individual utilities. The performance of such games can be evaluated through the costs of the system…
The information diffusion prediction on social networks aims to predict future recipients of a message, with practical applications in marketing and social media. While different prediction models all claim to perform well, general…
As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…
The massive presence of silent members in online communities, the so-called lurkers, has long attracted the attention of researchers in social science, cognitive psychology, and computer-human interaction. However, the study of lurking…