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Much research has been done on studying the diffusion of ideas or technologies on social networks including the \textit{Influence Maximization} problem and many of its variations. Here, we investigate a type of inverse problem. Given a…
With the rapid growth of online social media, people become increasingly overwhelmed by the volume and the content of the information present in the environment. The threshold model is currently one of the most common methods to capture the…
This paper presents a data-driven mean-field approach to model the popularity dynamics of users seeking public attention, i.e., influencers. We propose a novel analytical model that integrates individual activity patterns, expertise in…
Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…
The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…
We introduce a new approach to the study of influence in strategic settings where the action of an individual depends on that of others in a network-structured way. We propose \emph{influence games} as a \emph{game-theoretic} model of the…
In the state-of-the-art interference management schemes for underlay CRNs, it is considered that all PUs are protected if the cognitive interference for each primary receiving-point is lower than a maximum threshold, the so called…
The social characteristics of players in a social network are closely associated with their network positions and relational importance. Identifying those influential players in a network is of great importance as it helps to understand how…
Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…
Problem definition: Corporate brands, grassroots activists, and ordinary citizens all routinely employ Word-of-mouth (WoM) diffusion to promote products and instigate social change. Our work models the formation and spread of negative…
The rapid development of social networks has a wide range of social effects, which facilitates the study of social issues. Accurately forecasting the information propagation process within social networks is crucial for promptly…
The understanding of how users in a network update their opinions based on their neighbours opinions has attracted a great deal of interest in the field of network science, and a growing body of literature recognises the significance of…
Influence propagation in social networks is a subject of growing interest. A relevant issue in those networks involves the identification of key influencers. These players have an important role on viral marketing strategies and message…
Influence propagation in networks has enjoyed fruitful applications and has been extensively studied in literature. However, only very limited preliminary studies tackled the challenges in handling highly dynamic changes in real networks.…
Given the exponential advancement in AI technologies and the potential escalation of harmful effects from recommendation systems, it is crucial to simulate and evaluate these effects early on. Doing so can help prevent possible damage to…
The identification of key nodes in complex networks is an important topic in many network science areas. It is vital to a variety of real-world applications, including viral marketing, epidemic spreading and influence maximization. In…
In a competitive marketing, there are a large number of players which produce the same product. Each firm aims to diffuse its product information widely so that it's product will become popular among potential buyers. The more popular is a…
We examine two-layer networks and centrality measures defined on them. We propose two fast and accurate algorithms to approximate the game-theoretic centrality measures and examine connection between centrality measures and characteristics…
Media recommender systems aim to capture users' preferences and provide precise personalized recommendation of media content. There are two critical components in the common paradigm of modern recommender models: (1) representation…
We investigate the impact of community structure on information diffusion with the linear threshold model. Our results demonstrate that modular structure may have counter-intuitive effects on information diffusion when social reinforcement…