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Recent advances in generative models have inspired the field of recommender systems to explore generative approaches, but most existing research focuses on sequence generation, a paradigm ill-suited for click-through rate (CTR) prediction.…

Information Retrieval · Computer Science 2025-08-28 Moyu Zhang , Yun Chen , Yujun Jin , Jinxin Hu , Yu Zhang

Prediction models frequently face the challenge of concept drift, in which the underlying data distribution changes over time, weakening performance. Examples can include models which predict loan default, or those used in healthcare…

Machine Learning · Computer Science 2024-12-16 Louis Chislett , Catalina A. Vallejos , Timothy I. Cannings , James Liley

Click-through rate (CTR) prediction is a crucial task in online advertising to recommend products that users are likely to be interested in. To identify the best-performing models, rigorous model evaluation is necessary. Offline…

Information Retrieval · Computer Science 2024-06-27 Ramazan Tarik Turksoy , Beyza Turkmen

Spotify, a large-scale multimedia platform, attracts over 675 million monthly active users who collectively consume millions of hours of music, podcasts, audiobooks, and video content. This diverse content consumption pattern introduces…

Information Retrieval · Computer Science 2025-06-24 Shivam Verma , Vivian Chen , Darren Mei

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

Classifying streaming data requires the development of methods which are computationally efficient and able to cope with changes in the underlying distribution of the stream, a phenomenon known in the literature as concept drift. We propose…

Machine Learning · Statistics 2012-12-27 Gordon J. Ross , Niall M. Adams , Dimitris K. Tasoulis , David J. Hand

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

Information Retrieval · Computer Science 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

In user targeting automation systems, concept drift in input data is one of the main challenges. It deteriorates model performance on new data over time. Previous research on concept drift mostly proposed model retraining after observing…

Machine Learning · Computer Science 2020-06-29 Jing Pan , Vincent Pham , Mohan Dorairaj , Huigang Chen , Jeong-Yoon Lee

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Graph incremental learning is a learning paradigm that aims to adapt trained models to continuously incremented graphs and data over time without the need for retraining on the full dataset. However, regular graph machine learning methods…

Machine Learning · Computer Science 2025-08-14 Lecheng Kong , Theodore Vasiloudis , Seongjun Yun , Han Xie , Xiang Song

Time series forecasting always faces the challenge of concept drift, where data distributions evolve over time, leading to a decline in forecast model performance. Existing solutions are based on online learning, which continually organize…

Machine Learning · Computer Science 2025-12-19 Lifan Zhao , Yanyan Shen

In big data era, the data continuously generated and its distribution may keep changes overtime. These challenges in online stream of data are known as concept drift. In this paper, we proposed the Adaptive Convolutional ELM method…

Artificial Intelligence · Computer Science 2016-10-10 Arif Budiman , Mohamad Ivan Fanany , Chan Basaruddin

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Systems and individuals produce data continuously. On the Internet, people share their knowledge, sentiments, and opinions, provide reviews about services and products, and so on. Automatically learning from these textual data can provide…

The notion of concept drift refers to the phenomenon that the distribution, which is underlying the observed data, changes over time; as a consequence machine learning models may become inaccurate and need adjustment. While there do exist…

Machine Learning · Computer Science 2020-06-24 Fabian Hinder , Barbara Hammer

Online anomaly detection (OAD) plays a pivotal role in real-time analytics and decision-making for evolving data streams. However, existing methods often rely on costly retraining and rigid decision boundaries, limiting their ability to…

Machine Learning · Computer Science 2026-04-22 Jiaqi Zhu , Shaofeng Cai , Jie Chen , Fang Deng , Beng Chin Ooi , Wenqiao Zhang

We introduce Class Distribution Monitoring (CDM), an effective concept-drift detection scheme that monitors the class-conditional distributions of a datastream. In particular, our solution leverages multiple instances of an online and…

Machine Learning · Computer Science 2022-10-18 Diego Stucchi , Luca Frittoli , Giacomo Boracchi

Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

Information Retrieval · Computer Science 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

To meet the practical requirements of low latency, low cost, and good privacy in online intelligent services, more and more deep learning models are offloaded from the cloud to mobile devices. To further deal with cross-device data…

Information Retrieval · Computer Science 2022-11-03 Yucheng Ding , Chaoyue Niu , Fan Wu , Shaojie Tang , Chengfei Lyu , Guihai Chen
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