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Related papers: On the Adaptation to Concept Drift for CTR Predict…

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Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

The notion of concept drift refers to the phenomenon that the distribution generating the observed data changes over time. If drift is present, machine learning models can become inaccurate and need adjustment. While there do exist methods…

Machine Learning · Computer Science 2023-03-17 Fabian Hinder , Valerie Vaquet , Johannes Brinkrolf , Barbara Hammer

Traditional continual learning methods prioritize knowledge retention and focus primarily on mitigating catastrophic forgetting, implicitly assuming that the data distribution of previously learned tasks remains static. This overlooks the…

Machine Learning · Computer Science 2026-02-16 Alif Ashrafee , Jedrzej Kozal , Michal Wozniak , Bartosz Krawczyk

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Data drift is the change in model input data that is one of the key factors leading to machine learning models performance degradation over time. Monitoring drift helps detecting these issues and preventing their harmful consequences.…

Computation and Language · Computer Science 2023-05-30 Ella Rabinovich , Matan Vetzler , Samuel Ackerman , Ateret Anaby-Tavor

Concept drift is a phenomenon in which the distribution of a data stream changes over time in unforeseen ways, causing prediction models built on historical data to become inaccurate. While a variety of automated methods have been developed…

Machine Learning · Computer Science 2023-08-10 Weikai Yang , Zhen Li , Mengchen Liu , Yafeng Lu , Kelei Cao , Ross Maciejewski , Shixia Liu

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

In recent years, stream data have become an immensely growing area of research for the database, computer science and data mining communities. Stream data is an ordered sequence of instances. In many applications of data stream mining data…

Databases · Computer Science 2014-02-10 Nishant Vadnere , R. G. Mehta , D. P. Rana , N. J. Mistry , M. M. Raghuwanshi

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

In many real-world scenarios, we often deal with streaming data that is sequentially collected over time. Due to the non-stationary nature of the environment, the streaming data distribution may change in unpredictable ways, which is known…

Machine Learning · Computer Science 2022-06-07 Wendi Li , Xiao Yang , Weiqing Liu , Yingce Xia , Jiang Bian

Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme

Deployed machine learning models are confronted with the problem of changing data over time, a phenomenon also called concept drift. While existing approaches of concept drift detection already show convincing results, they require true…

Machine Learning · Computer Science 2022-09-26 Lucas Baier , Tim Schlör , Jakob Schöffer , Niklas Kühl

Many reinforcement learning (RL) tasks have discrete action spaces, but most generative policy methods based on diffusion and flow matching are designed for continuous control. Meanwhile, generative policies usually rely heavily on offline…

Machine Learning · Computer Science 2026-05-13 Fairoz Nower Khan , Nabuat Zaman Nahim , Peizhong Ju

Non-stationary time series forecasting is challenged by evolving distribution shifts that static models struggle to capture. While Mixture-of-Experts (MoE) architectures offer a promising paradigm for decoupling complex drift patterns,…

Machine Learning · Computer Science 2026-05-21 Jiawen Zhu , Shuhan Liu , Di Weng , Yingcai Wu

Large-scale commercial platforms usually involve numerous business domains for diverse business strategies and expect their recommendation systems to provide click-through rate (CTR) predictions for multiple domains simultaneously. Existing…

Information Retrieval · Computer Science 2022-11-23 Jinyun Li , Huiwen Zheng , Yuanlin Liu , Minfang Lu , Lixia Wu , Haoyuan Hu

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Predictive services nowadays play an important role across all business sectors. However, deployed machine learning models are challenged by changing data streams over time which is described as concept drift. Prediction quality of models…

Machine Learning · Computer Science 2020-12-09 Lucas Baier , Josua Reimold , Niklas Kühl