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The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…

Social and Information Networks · Computer Science 2019-10-29 Kaivalya Rawal , Arijit Khan

Social networks are commonly used for marketing purposes. For example, free samples of a product can be given to a few influential social network users (or "seed nodes"), with the hope that they will convince their friends to buy it. One…

Social and Information Networks · Computer Science 2019-01-17 Siyu Lei , Silviu Maniu , Luyi Mo , Reynold Cheng , Pierre Senellart

We consider the problem of selecting $k$ seed nodes in a network to maximize the minimum probability of activation under an independent cascade beginning at these seeds. The motivation is to promote fairness by ensuring that even the least…

Social and Information Networks · Computer Science 2025-02-20 Dennis Robert Windham , Caroline J. Wendt , Alex Crane , Madelyn J Warr , Freda Shi , Sorelle A. Friedler , Blair D. Sullivan , Aaron Clauset

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

The problem of selecting an optimal seed set to maximise influence in networks has been a subject of intense research in recent years. However, despite numerous works addressing this area, it remains a topic that requires further…

Social and Information Networks · Computer Science 2025-04-16 Michał Czuba , Piotr Bródka

Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…

Artificial Intelligence · Computer Science 2021-07-09 Dexun Li , Meghna Lowalekar , Pradeep Varakantham

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…

Social and Information Networks · Computer Science 2016-09-22 Rico Angell , Grant Schoenebeck

As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…

Social and Information Networks · Computer Science 2020-12-24 Liang Ma

In this paper we quantify our limited information horizon, by measuring the information necessary to locate specific nodes in a network. To investigate different ways to overcome this horizon, and the interplay between communication and…

Disordered Systems and Neural Networks · Physics 2015-06-25 M. Rosvall , K. Sneppen

The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…

Social and Information Networks · Computer Science 2025-07-31 Aaqib Zahoor , Iqra Altaf Gillani , Janibul Bashir

How should we gather information in a network, where each node's visibility is limited to its local neighborhood? This problem arises in numerous real-world applications, such as surveying and task routing in social networks, team formation…

Artificial Intelligence · Computer Science 2015-05-07 Adish Singla , Eric Horvitz , Pushmeet Kohli , Ryen White , Andreas Krause

The ability to share social network data at the level of individual connections is beneficial to science: not only for reproducing results, but also for researchers who may wish to use it for purposes not foreseen by the data releaser.…

Social and Information Networks · Computer Science 2020-09-22 Daniele Romanini , Sune Lehmann , Mikko Kivelä

Numerus works that study the spread of information in social networks include a spreading mechanism in which a set of nodes is initially infected (i.e. seeded), followed by a viral process, which spontaneously spread the message through the…

Social and Information Networks · Computer Science 2017-04-07 Alon Sela , Dmitri Goldenberg , Irad Ben-Gal , Erez Shmueli

We consider the problem of identifying the most influential nodes for a spreading process on a network when prior knowledge about structure and dynamics of the system is incomplete or erroneous. Specifically, we perform a numerical analysis…

Physics and Society · Physics 2018-10-09 Şirag Erkol , Ali Faqeeh , Filippo Radicchi

Diffusion of information, innovation, and ideas is an important phenomenon in social networks. Information propagates through the network and reaches from one person to the next. In many settings, it is meaningful to restrict diffusion so…

Social and Information Networks · Computer Science 2026-02-03 Poonam Sharma , Suman Banerjee

The study of influence maximization in social networks has largely ignored disparate effects these algorithms might have on the individuals contained in the social network. Individuals may place a high value on receiving information, e.g.…

Social and Information Networks · Computer Science 2019-03-07 Benjamin Fish , Ashkan Bashardoust , danah boyd , Sorelle A. Friedler , Carlos Scheidegger , Suresh Venkatasubramanian

Online social networks have become a crucial medium to disseminate the latest political, commercial, and social information. Users with high visibility are often selected as seeds to spread information and affect their adoption in target…

Social and Information Networks · Computer Science 2021-10-19 Ya-Wen Teng , Hsi-Wen Chen , De-Nian Yang , Yvonne-Anne Pignolet , Ting-Wei Li , Lydia Chen

Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be…

Social and Information Networks · Computer Science 2021-11-05 Cigdem Aslay , Antonis Matakos , Esther Galbrun , Aristides Gionis

Information spreading processes are a key phenomenon observed within real and digital social networks. Network members are often under pressure from incoming information with different sources, such as informative campaigns for increasing…

Social and Information Networks · Computer Science 2021-09-30 Jaroslaw Jankowski

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang