Related papers: Towards a Fairer Digital Marketing Model
Web emerged as an antidote to the rapidly increasing quantity of accumulated knowledge and become successful because it facilitates massive participation and communication with minimum costs. Today, its enormous impact, scale and dynamism…
Today, enterprises are faced with increased global competition in an environment where customers are demanding faster delivery, better service and also want to gain significant and immediate business value by increasing productivity and…
The progressive digitalization is changing the way businesses work and interact. Concepts like Internet of Things, Cloud Computing, Industry 4.0, Service 4.0, Smart Production or Smart Cities are based on systems that are linked to the…
In past ten years, modern societies developed enormous communication and social networks. Their classification and information retrieval processing become a formidable task for the society. Due to the rapid growth of World Wide Web, social…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
This paper empirically examines the impact of enterprise digital transformation on the level of enterprise diversification. It is found that the digital transformation of enterprises has significantly improved the level of enterprise…
We provide an overview of the recent trends towards digitalization and large scale data analytics in healthcare. It is expected that these trends are instrumental in the dramatic changes in the way healthcare will be organized in the…
Over the last 70 years, we, humans, have created an economic market where attention is being captured and turned into money thanks to advertising. During the last two decades, leveraging research in psychology, sociology, neuroscience and…
Modern collaborative filtering algorithms seek to provide personalized product recommendations by uncovering patterns in consumer-product interactions. However, these interactions can be biased by how the product is marketed, for example…
We investigate market forces that would lead to the emergence of new classes of players in the sponsored search market. We report a 3-fold diversification triggered by two inherent features of the sponsored search market, namely, capacity…
Personal services can be found in sectors such as education, retail, hospitality, and craftsmanship. As of today, personal service firms lack the know-how and experience on how to implement processes and practices to effectively build…
Advances in emerging technologies have accelerated digital transformation with the pervasive digitalization of the economy and society, driving innovations such as smart cities, industry 4.0 and FinTech. Unlike digitization, digitalization…
Digital advertising is the most popular way for content monetization on the Internet. Publishers spawn new websites, and older ones change hands with the sole purpose of monetizing user traffic. In this ever-evolving ecosystem, it is…
Most of organizations are increasingly investing huge amounts of money today in order to have the right digital capabilities required for their industry. The area where organisations feel they have made the most progress is in improving the…
Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explore the transformative potential of LLMs along with the…
Many companies rely on advertising platforms such as Google, Facebook, or Instagram to recruit a large and diverse applicant pool for job openings. Prior works have shown that equitable bidding may not result in equitable outcomes due to…
We survey a burgeoning and promising new research area that considers the online nature of many practical fair division problems. We identify wide variety of such online fair division problems, as well as discuss new mechanisms and…
The process of market digitization at the world level and the increasing and extended usage of digital devices reshaped the way consumers employ their leisure time, with the emergence of what can be called digital leisure. This new type of…
There has been a long-running debate in Information Technology (IT) and economics literature about the contrary arguments of IT concerning digitalization and the economic growth of nations. While many empirical studies have shown a…
Algorithmic bias mitigation has been one of the most difficult conundrums for the data science community and Machine Learning (ML) experts. Over several years, there have appeared enormous efforts in the field of fairness in ML. Despite the…