Related papers: Towards a Fairer Digital Marketing Model
This paper aims to investigate and achieve seller-side fairness within online marketplaces, where many sellers and their items are not sufficiently exposed to customers in an e-commerce platform. This phenomenon raises concerns regarding…
The Pakistan competition policy, as in many other countries, was originally designed to regulate business conduct in traditional markets and for tangible goods and services. However, the development and proliferation of the internet has led…
Technology companies have gained unprecedented power and influence in recent years, resembling quasi-nation-states globally. Corporations with trillion-dollar market capitalizations are no longer just providers of digital services; they now…
"Data" is becoming an indispensable production factor, just like land, infrastructure, labor or capital. As part of this, a myriad of applications in different sectors require huge amounts of information to feed models and algorithms…
The economics of an internet crime has newly developed into a field of controlling black money. This economic approach not only provides estimated technique of analyzing internet crimes but also gives details to analyzers of system…
The overwhelming success of the web 2.0, with online social networks as key actors, has induced a paradigm shift in the nature of human interactions. The user-driven character of these services for the first time has allowed researchers to…
Personalization is pervasive in the online space as, when combined with learning, it leads to higher efficiency and revenue by allowing the most relevant content to be served to each user. However, recent studies suggest that such…
Current consumer-protection debates focus on the powerful new data-analysis techniques that have disrupted the balance of power between companies and their customers. Online tracking enables sellers to amass troves of historical data, apply…
The Fourth Industrial Revolution, ushered by the deeper integration of digital technologies into professional and social spaces, provides an opportunity to meaningfully serve society. Humans have tremendous capability to innovatively…
The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various…
Today web is the best medium of communication in modern business. Many companies are redefining their business strategies to improve the business output. Business over internet provides the opportunity to customers and partners where their…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
The growth of the Internet and its associated technologies; including digital services have tremendously impacted our society. However, scholars have noted a trend in data flow and collection; and have alleged mass surveillance and digital…
In digital markets, antitrust law and special regulations aim to ensure that markets remain competitive despite the dominating role that digital platforms play today in everyone's life. Unlike traditional markets, market participant…
This paper gives an absolute new search system that builds the information retrieval infrastructure for Internet. Now most search engine companies are mainly concerned with how to make profit from company users by advertisement and ranking…
Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the implications of implementing Topics API on ad networks, focusing…
Internet access is a special resource of which needs has become universal across the public whereas the service is operated in the private sector. Mobile Network Operators (MNOs) put efforts for management, planning, and optimization;…
The proliferation of internet technology has catalyzed the rapid development of digital finance, significantly impacting the optimization of resource allocation in China and exerting a substantial and enduring influence on the structure of…
Recently, digital transformation has caught much attention of both academics and practitioners. With the advent of digital technologies, small-and-medium-sized enterprises (SMEs) have obtained the capacity to initiate digital transformation…
The purpose of this research is to develop a model that would close the gap between marketing plans and strategies from one side and the advanced online collaboration applications platforms known as WEB 2.0 in order to implement marketing…