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A robust and reliable system of detecting spam reviews is a crying need in todays world in order to purchase products without being cheated from online sites. In many online sites, there are options for posting reviews, and thus creating…
Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting deceptive opinion spam fictitious reviews that have been deliberately…
In the contemporary digital landscape, online reviews have become an indispensable tool for promoting products and services across various businesses. Marketers, advertisers, and online businesses have found incentives to create deceptive…
Consumers increasingly rate, review and research products online. Consequently, websites containing consumer reviews are becoming targets of opinion spam. While recent work has focused primarily on manually identifiable instances of opinion…
In this digital era, online shopping is common practice in our daily lives. Product reviews significantly influence consumer buying behavior and help establish buyer trust. However, the prevalence of fraudulent reviews undermines this trust…
The amount of textual data generation has increased enormously due to the effortless access of the Internet and the evolution of various web 2.0 applications. These textual data productions resulted because of the people express their…
E-commerce is the fastest-growing segment of the economy. Online reviews play a crucial role in helping consumers evaluate and compare products and services. As a result, fake reviews (opinion spam) are becoming more prevalent and…
The publication of fake reviews by parties with vested interests has become a severe problem for consumers who use online product reviews in their decision making. To counter this problem a number of methods for detecting these fake…
In this paper we perform an analytic comparison of a number of techniques used to detect fake and deceptive online reviews. We apply a number machine learning approaches found to be effective, and introduce our own approach by fine-tuning…
Nowadays, there are a lot of people using social media opinions to make their decision on buying products or services. Opinion spam detection is a hard problem because fake reviews can be made by organizations as well as individuals for…
Online reviews are potent sources for industry owners and buyers, however opportunistic people may try to destruct or promote their desired product by publishing fake comments named spam opinion. So far, many models have been developed to…
Understanding customer sentiments is of paramount importance in marketing strategies today. Not only will it give companies an insight as to how customers perceive their products and/or services, but it will also give them an idea on how to…
Customers represent their satisfactions of consuming products by sharing their experiences through the utilization of online reviews. Several machine learning-based approaches can automatically detect deceptive and fake reviews. Recently,…
We introduce the novel approach towards fake text reviews detection in collaborative filtering recommender systems. The existing algorithms concentrate on detecting the fake reviews, generated by language models and ignore the texts,…
The reviews of customers play an essential role in online shopping. People often refer to reviews or comments of previous customers to decide whether to buy a new product. Catching up with this behavior, some people create untruths and…
Over the last years, online reviews became very important since they can influence the purchase decision of consumers and the reputation of businesses, therefore, the practice of writing fake reviews can have severe consequences on…
Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting "deceptive opinion spam" -- fictitious reviews that have been…
Customers' reviews and feedback play crucial role on electronic commerce~(E-commerce) platforms like Amazon, Zalando, and eBay in influencing other customers' purchasing decisions. However, there is a prevailing concern that sellers often…
User reviews reflect significant value of product in the world of e-market. Many firms or product providers hire spammers for misleading new customers by posting spam reviews. There are three types of fake reviews, untruthful reviews, brand…
Online commerce relies heavily on user generated reviews to provide unbiased information about products that they have not physically seen. The importance of reviews has attracted multiple exploitative online behaviours and requires methods…