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Today, users are reading the news through social platforms. These platforms are built to facilitate crowd engagement, but not necessarily disseminate useful news to inform the masses. Hence, the news that is highly engaged with may not be…
Social media users post content on various topics. A defining feature of social media is that other users can provide feedback -- called community feedback -- to their content in the form of comments, replies, and retweets. We hypothesize…
In today's cross-platform social media landscape, understanding factors that drive engagement for multimodal content, especially text paired with visuals, remains complex. This study investigates how rewriting Reddit post titles adapted…
Social media creates crucial mass changes, as popular posts and opinions cast a significant influence on users' decisions and thought processes. For example, the recent Reddit uprising inspired by r/wallstreetbets which had remarkable…
Increasingly people form opinions based on information they consume on online social media. As a result, it is crucial to understand what type of content attracts people's attention on social media and drive discussions. In this paper we…
Consider a person trying to spread an important message on a social network. He/she can spend hours trying to craft the message. Does it actually matter? While there has been extensive prior work looking into predicting popularity of…
News articles are extremely time sensitive by nature. There is also intense competition among news items to propagate as widely as possible. Hence, the task of predicting the popularity of news items on the social web is both interesting…
Predicting the popularity of online content has attracted much attention in the past few years. In news rooms, for instance, journalists and editors are keen to know, as soon as possible, the articles that will bring the most traffic into…
Predicting the popularity of news article is a challenging task. Existing literature mostly focused on article contents and polarity to predict popularity. However, existing research has not considered the users' preference towards a…
Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both…
Can we predict the future popularity of a song, movie or tweet? Recent work suggests that although it may be hard to predict an item's popularity when it is first introduced, peeking into its early adopters and properties of their social…
The content of today's social media is becoming more and more rich, increasingly mixing text, images, videos, and audio. It is an intriguing research question to model the interplay between these different modes in attracting user attention…
With the ever decreasing attention span of contemporary Internet users, the title of online content (such as a news article or video) can be a major factor in determining its popularity. To take advantage of this phenomenon, we propose a…
Online popularity has enormous impact on opinions, culture, policy, and profits. We provide a quantitative, large scale, temporal analysis of the dynamics of online content popularity in two massive model systems, the Wikipedia and an…
Controversial posts are those that split the preferences of a community, receiving both significant positive and significant negative feedback. Our inclusion of the word "community" here is deliberate: what is controversial to some…
In this paper we seek to understand the relationship between the online popularity of an article and its intrinsic quality. Prior experimental work suggests that the relationship between quality and popularity can be very distorted due to…
Predicting popularity of social media videos before they are published is a challenging task, mainly due to the complexity of content distribution network as well as the number of factors that play part in this process. As solving this task…
With a growing number of social apps, people have become increasingly willing to share their everyday photos and events on social media platforms, such as Facebook, Instagram, and WeChat. In social media data mining, post popularity…
Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be…
In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…