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Click-based learning to rank (LTR) tackles the mismatch between click frequencies on items and their actual relevance. The approach of previous work has been to assume a model of click behavior and to subsequently introduce a method for…

Information Retrieval · Computer Science 2022-06-27 Harrie Oosterhuis

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Recommendation is a prevalent and critical service in information systems. To provide personalized suggestions to users, industry players embrace machine learning, more specifically, building predictive models based on the click behavior…

Information Retrieval · Computer Science 2021-05-25 Wenjie Wang , Fuli Feng , Xiangnan He , Hanwang Zhang , Tat-Seng Chua

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

Information Retrieval · Computer Science 2024-02-07 Jinqiu Jin , Sihao Ding , Wenjie Wang , Fuli Feng

In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends…

Information Retrieval · Computer Science 2022-09-02 Petros Katsileros , Nikiforos Mandilaras , Dimitrios Mallis , Vassilis Pitsikalis , Stavros Theodorakis , Gil Chamiel

Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behaviors, two key challenges persist. First, exsiting…

Information Retrieval · Computer Science 2026-01-27 Kesha Ou , Zhen Tian , Wayne Xin Zhao , Hongyu Lu , Ji-Rong Wen

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Embedding tables are usually huge in click-through rate (CTR) prediction models. To train and deploy the CTR models efficiently and economically, it is necessary to compress their embedding tables at the training stage. To this end, we…

Machine Learning · Computer Science 2024-08-07 Shiwei Li , Huifeng Guo , Lu Hou , Wei Zhang , Xing Tang , Ruiming Tang , Rui Zhang , Ruixuan Li

Sequential recommendation methods play a crucial role in modern recommender systems because of their ability to capture a user's dynamic interest from her/his historical interactions. Despite their success, we argue that these approaches…

Information Retrieval · Computer Science 2021-03-02 Xu Xie , Fei Sun , Zhaoyang Liu , Shiwen Wu , Jinyang Gao , Bolin Ding , Bin Cui

User modeling in large e-commerce platforms aims to optimize user experiences by incorporating various customer activities. Traditional models targeting a single task often focus on specific business metrics, neglecting the comprehensive…

Information Retrieval · Computer Science 2025-02-28 Mingdai Yang , Fan Yang , Yanhui Guo , Shaoyuan Xu , Tianchen Zhou , Yetian Chen , Simone Shao , Jia Liu , Yan Gao

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

Machine Learning · Computer Science 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…

Information Retrieval · Computer Science 2021-08-11 Qiwei Chen , Changhua Pei , Shanshan Lv , Chao Li , Junfeng Ge , Wenwu Ou

Existing dialogue systems rely on Query Suggestion (QS) to enhance user engagement. Recent efforts typically employ large language models with Click-Through Rate (CTR) model, yet fail in cold-start scenarios due to their heavy reliance on…

Computation and Language · Computer Science 2026-03-25 Qi Sun , Kejun Xiao , Huaipeng Zhao , Tao Luo , Xiaoyi Zeng

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…

Machine Learning · Computer Science 2025-12-01 Hongyu Yang , Chunxi Wen , Jiyin Zhang , Nanfei Shen , Shijiao Zhang , Xiyan Han

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

In recent years, Contrastive Learning (CL) has become a predominant representation learning paradigm for time series. Most existing methods manually build specific CL Strategies (CLS) by human heuristics for certain datasets and tasks.…

Machine Learning · Computer Science 2024-10-24 Baoyu Jing , Yansen Wang , Guoxin Sui , Jing Hong , Jingrui He , Yuqing Yang , Dongsheng Li , Kan Ren