Related papers: Click-through Rate Prediction with Auto-Quantized …
Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…
Continual learning (CL) is a new online learning technique over sequentially generated streaming data from different tasks, aiming to maintain a small forgetting loss on previously-learned tasks. Existing work focuses on reducing the…
Contrastive learning (CL) recently has spurred a fruitful line of research in the field of recommendation, since its ability to extract self-supervised signals from the raw data is well-aligned with recommender systems' needs for tackling…
Click data collected by modern recommendation systems are an important source of observational data that can be utilized to train learning-to-rank (LTR) systems. However, these data suffer from a number of biases that can result in poor…
We study online learning in adversarial nonstationary environments. Since the future can be very different from the past, a critical challenge is to gracefully forget the history while new data comes in. To formalize this intuition, we…
Modeling long-term user interests with massive historical user behaviors enhances click-through rate (CTR) prediction performance in advertising and recommendation systems. Typically, a two-stage framework is widely adopted, where a general…
Personalized news recommendation aims to provide attractive articles for readers by predicting their likelihood of clicking on a certain article. To accurately predict this probability, plenty of studies have been proposed that actively…
Contrastive learning (CL) has emerged as a promising technique for improving recommender systems, addressing the challenge of data sparsity by using self-supervised signals from raw data. Integration of CL with graph convolutional network…
We present the first calibration of quantum decision theory (QDT) to a dataset of binary risky choice. We quantitatively account for the fraction of choice reversals between two repetitions of the experiment, using a probabilistic choice…
Sponsored search is a multi-billion dollar industry and makes up a major source of revenue for search engines (SE). click-through-rate (CTR) estimation plays a crucial role for ads selection, and greatly affects the SE revenue, advertiser…
Task-incremental continual learning refers to continually training a model in a sequence of tasks while overcoming the problem of catastrophic forgetting (CF). The issue arrives for the reason that the learned representations are forgotten…
Graph continual learning (GCL) aims to learn from a continuous sequence of graph-based tasks. Regularization methods are vital for preventing catastrophic forgetting in GCL, particularly in the challenging replay-free, class-incremental…
Continual Learning (CL) focuses on maximizing the predictive performance of a model across a non-stationary stream of data. Unfortunately, CL models tend to forget previous knowledge, thus often underperforming when compared with an offline…
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…
The field of generating recommendations within the framework of causal inference has seen a recent surge, with recommendations being likened to treatments. This approach enhances insights into the influence of recommendations on user…
Implicit in-context learning (ICL) has newly emerged as a promising paradigm that simulates ICL behaviors in the representation space of Large Language Models (LLMs), aiming to attain few-shot performance at zero-shot cost. However,…
Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…
Contrastive Learning (CL) has recently emerged as a powerful technique in recommendation systems, particularly for its capability to harness self-supervised signals from perturbed views to mitigate the persistent challenge of data sparsity.…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…
We describe a parallel bayesian online deep learning framework (PBODL) for click-through rate (CTR) prediction within today's Tencent advertising system, which provides quick and accurate learning of user preferences. We first explain the…