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Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the one-hot encoded ID features of tabular modality, which…

Information Retrieval · Computer Science 2024-10-31 Hangyu Wang , Jianghao Lin , Xiangyang Li , Bo Chen , Chenxu Zhu , Ruiming Tang , Weinan Zhang , Yong Yu

E-commerce platforms provide entrances for customers to enter mini-apps that can meet their specific shopping requirements. Trigger items displayed on entrance icons can attract more entering. However, conventional Click-Through-Rate (CTR)…

Machine Learning · Computer Science 2022-11-17 Yaxian Xia , Yi Cao , Sihao Hu , Tong Liu , Lingling Lu

CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation for each feature without considering the varying importance…

Information Retrieval · Computer Science 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

Machine Learning · Computer Science 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Click through rate (CTR) prediction of image ads is the core task of online display advertising systems, and logistic regression (LR) has been frequently applied as the prediction model. However, LR model lacks the ability of extracting…

Computer Vision and Pattern Recognition · Computer Science 2016-09-21 Junxuan Chen , Baigui Sun , Hao Li , Hongtao Lu , Xian-Sheng Hua

Intent detection is a crucial component of modern conversational systems, since accurately identifying user intent at the beginning of a conversation is essential for generating effective responses. Recent efforts have focused on studying…

Computation and Language · Computer Science 2025-09-09 Liang Zhang , Yuan Li , Shijie Zhang , Zheng Zhang , Xitong Li

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…

Information Retrieval · Computer Science 2022-09-26 Tan Yu , Zhipeng Jin , Jie Liu , Yi Yang , Hongliang Fei , Ping Li

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

Machine Learning · Statistics 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Learning feature interactions is the key to success for the large-scale CTR prediction and recommendation. In practice, handcrafted feature engineering usually requires exhaustive searching. In order to reduce the high cost of human efforts…

Machine Learning · Computer Science 2023-01-04 YaChen Yan , Liubo Li

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Click-Through Rate (CTR) estimation has become one of the most fundamental tasks in many real-world applications and various deep models have been proposed. Some research has proved that FiBiNet is one of the best performance models and…

Information Retrieval · Computer Science 2023-08-22 Pengtao Zhang , Zheng Zheng , Junlin Zhang

Efficiently detecting human intent to interact with ubiquitous robots is crucial for effective human-robot interaction (HRI) and collaboration. Over the past decade, deep learning has gained traction in this field, with most existing…

Robotics · Computer Science 2025-09-29 Farida Mohsen , Ali Safa
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