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Optimizing ranking systems based on user interactions is a well-studied problem. State-of-the-art methods for optimizing ranking systems based on user interactions are divided into online approaches - that learn by directly interacting with…

Information Retrieval · Computer Science 2020-12-09 Harrie Oosterhuis , Maarten de Rijke

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

Information Retrieval · Computer Science 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

Implicit Neural Representations (INRs) parameterize continuous signals via multilayer perceptrons (MLPs), enabling compact, resolution-independent modeling for tasks like image, audio, and 3D reconstruction. However, fitting high-resolution…

Machine Learning · Computer Science 2026-02-26 Chen Zhang , Wei Zuo , Bingyang Cheng , Yikun Wang , Wei-Bin Kou , Yik Chung WU , Ngai Wong

In many classical e-commerce platforms, personalized recommendation has been proven to be of great business value, which can improve user satisfaction and increase the revenue of platforms. In this paper, we present a new recommendation…

Information Retrieval · Computer Science 2022-02-22 Qijie Shen , Hong Wen , Wanjie Tao , Jing Zhang , Fuyu Lv , Zulong Chen , Zhao Li

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Personal assistant systems, such as Apple Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana, are becoming ever more widely used. Understanding user intent such as clarification questions, potential answers and user feedback in…

Information Retrieval · Computer Science 2020-02-06 Liu Yang , Minghui Qiu , Chen Qu , Cen Chen , Jiafeng Guo , Yongfeng Zhang , W. Bruce Croft , Haiqing Chen

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Learning effective high-order feature interactions is very crucial in the CTR prediction task. However, it is very time-consuming to calculate high-order feature interactions with massive features in online e-commerce platforms. Most…

Information Retrieval · Computer Science 2023-09-13 Zhen Tian , Ting Bai , Wayne Xin Zhao , Ji-Rong Wen , Zhao Cao

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Pre-ranking plays a crucial role in large-scale recommender systems by significantly improving the efficiency and scalability within the constraints of providing high-quality candidate sets in real time. The two-tower model is widely used…

Information Retrieval · Computer Science 2025-09-17 Chao Xiong , Xianwen Yu , Wei Xu , Lei Cheng , Chuan Yuan , Linjian Mo

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…

Machine Learning · Statistics 2018-09-14 Guorui Zhou , Chengru Song , Xiaoqiang Zhu , Ying Fan , Han Zhu , Xiao Ma , Yanghui Yan , Junqi Jin , Han Li , Kun Gai

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

Feature interaction is a core ingredient in ranking models for large-scale recommender systems, yet making it both expressive and efficiently scalable remains challenging. Exhaustive pairwise interaction is powerful but incurs quadratic…

Information Retrieval · Computer Science 2026-01-27 Kaiyuan Li , Yongxiang Tang , Wenzheng Shu , Yanxiang Zeng , Chao Wang , Yanhua Cheng , Xialong Liu , Peng Jiang

Online display advertising platforms rely on pre-ranking systems to efficiently filter and prioritize candidate ads from large corpora, balancing relevance to users with strict computational constraints. The prevailing two-tower…

Information Retrieval · Computer Science 2025-08-05 Haoqiang Yang , Congde Yuan , Kun Bai , Mengzhuo Guo , Wei Yang , Chao Zhou

With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is…

Computer Vision and Pattern Recognition · Computer Science 2020-12-23 Jun Ikeda , Hiroyuki Seshime , Xueting Wang , Toshihiko Yamasaki

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun