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Todays world is a world of Internet, almost all work can be done with the help of it, from simple mobile phone recharge to biggest business deals can be done with the help of this technology. People spent their most of the times on surfing…

Computation and Language · Computer Science 2014-06-17 Richa Sharma , Shweta Nigam , Rekha Jain

A challenge that machine learning practitioners in the industry face is the task of selecting the best model to deploy in production. As a model is often an intermediate component of a production system, online controlled experiments such…

Machine Learning · Statistics 2021-05-31 Zhenwen Dai , Praveen Chandar , Ghazal Fazelnia , Ben Carterette , Mounia Lalmas-Roelleke

Much unstructured data has been produced with the growth of the Internet and social media. A significant volume of textual data includes users' opinions about products in online stores and social media. By exploring and categorizing them,…

Information Retrieval · Computer Science 2023-07-18 Minoo Sayyadpour , Ali Nazarizadeh

A/B testing is an effective way to assess the potential impacts of two treatments. For A/B tests conducted by IT companies, the test users of A/B testing are often connected and form a social network. The responses of A/B testing can be…

Methodology · Statistics 2023-09-19 Qiong Zhang

Many video-on-demand and music streaming services provide the user with a page consisting of several recommendation lists, i.e. widgets or swipeable carousels, each built with a specific criterion (e.g. most recent, TV series, etc.).…

Information Retrieval · Computer Science 2021-05-14 Nicolò Felicioni , Maurizio Ferrari Dacrema , Paolo Cremonesi

Algorithmic recommender systems such as Spotify and Netflix affect not only consumer behavior but also producer incentives. Producers seek to create content that will be shown by the recommendation algorithm, which can impact both the…

Computer Science and Game Theory · Computer Science 2023-12-12 Meena Jagadeesan , Nikhil Garg , Jacob Steinhardt

Randomized experiments, or "A/B" tests, remain the gold standard for evaluating the causal effect of a policy intervention or product change. However, experimental settings, such as social networks, where users are interacting and…

Social and Information Networks · Computer Science 2021-02-17 Yuan Yuan , Kristen M. Altenburger , Farshad Kooti

Online controlled experiments, or A/B tests, are large-scale randomized trials in digital environments. This paper investigates the estimands of the difference-in-means estimator in these experiments, focusing on scenarios with repeated…

Methodology · Statistics 2024-11-12 Sebastian Ankargren , Mattias Frånberg , Mårten Schultzberg

Heavy-tailed metrics are common and often critical to product evaluation in the online world. While we may have samples large enough for Central Limit Theorem to kick in, experimentation is challenging due to the wide confidence interval of…

Applications · Statistics 2019-05-23 Jason , Wang , Pauline Burke

As the use of online platforms continues to grow across all demographics, users often express a desire to feel represented in the content. To improve representation in search results and recommendations, we introduce end-to-end…

Information Retrieval · Computer Science 2023-05-29 Pedro Silva , Bhawna Juneja , Shloka Desai , Ashudeep Singh , Nadia Fawaz

In modern recommendation systems, unbiased learning-to-rank (LTR) is crucial for prioritizing items from biased implicit user feedback, such as click data. Several techniques, such as Inverse Propensity Weighting (IPW), have been proposed…

Information Retrieval · Computer Science 2023-07-21 Keisho Oh , Naoki Nishimura , Minje Sung , Ken Kobayashi , Kazuhide Nakata

Controlled experimentation, also called A/B testing, is widely adopted to accelerate product innovations in the online world. However, how fast we innovate can be limited by how we run experiments. Most experiments go through a "ramp up"…

Applications · Statistics 2018-01-26 Ya Xu , Weitao Duan , Shaochen Huang

A/B testing is ubiquitous within the machine learning and data science operations of internet companies. Generically, the idea is to perform a statistical test of the hypothesis that a new feature is better than the existing platform---for…

Statistics Theory · Mathematics 2017-10-11 David Goldberg , James E. Johndrow

Machine learning models play a key role for service providers looking to gain market share in consumer markets. However, traditional learning approaches do not take into account the existence of additional providers, who compete with each…

Machine Learning · Computer Science 2025-08-15 Ohad Einav , Nir Rosenfeld

Advancements in digitization have enabled two sided manufacturing-as-a-service (MaaS) marketplaces which has significantly reduced product development time for designers. These platforms provide designers with access to manufacturing…

Artificial Intelligence · Computer Science 2025-06-17 Deepak Pahwa

Online controlled experiments, now commonly known as A/B testing, are crucial to causal inference and data driven decision making in many internet based businesses. While a simple comparison between a treatment (the feature under test) and…

Applications · Statistics 2015-01-05 Yu Guo , Alex Deng

It is standard practice in online retail to run pricing experiments by randomizing at the article-level, i.e. by changing prices of different products to identify treatment effects. Due to customers' cross-price substitution behavior, such…

Applications · Statistics 2024-02-23 Lars Roemheld , Justin Rao

We address the problem of A/B testing, a widely used protocol for evaluating the potential improvement achieved by a new decision system compared to a baseline. This protocol segments the population into two subgroups, each exposed to a…

Machine Learning · Statistics 2025-06-16 Otmane Sakhi , Alexandre Gilotte , David Rohde

Online controlled experiments (a.k.a. A/B testing) have been used as the mantra for data-driven decision making on feature changing and product shipping in many Internet companies. However, it is still a great challenge to systematically…

Applications · Statistics 2018-08-16 Yuxiang Xie , Nanyu Chen , Xiaolin Shi

Embodied AI research has traditionally emphasized performance metrics such as success rate and cumulative reward, overlooking critical robustness and safety considerations that emerge during real-world deployment. In actual environments,…

Robotics · Computer Science 2025-05-13 Zhongquan Zhou , Shuhao Li , Zixian Yue