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Related papers: A/B Testing for Recommender Systems in a Two-sided…

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Fairness is a critical system-level objective in recommender systems that has been the subject of extensive recent research. It is especially important in multi-sided recommendation platforms where it may be crucial to optimize utilities…

Information Retrieval · Computer Science 2021-11-11 Masoud Mansoury

Online advertising platforms host hundreds of thousands of A/B tests, but the platform's delivery algorithm routes each creative to the audience it predicts will engage. Every two-arm test therefore conflates the creative's effect with the…

Econometrics · Economics 2026-05-25 Pallavi Pal , Anjana Susarla

Randomized A/B tests within online learning platforms represent an exciting direction in learning sciences. With minimal assumptions, they allow causal effect estimation without confounding bias and exact statistical inference even in small…

Methodology · Statistics 2023-06-13 Adam C. Sales , Ethan B. Prihar , Johann A. Gagnon-Bartsch , Neil T. Heffernan

In streaming platforms churn is extremely costly, yet A/B tests are typically evaluated using outcomes observed within a limited experimental horizon. Even when both short- and predicted long-term engagement metrics are considered, they may…

Machine Learning · Computer Science 2026-04-23 Dario Simionato , Andrea Tonon , Mingxue Wang , Weiguo Wang , Tong Gui , Xiaoyue Li

Continuous and efficient experimentation is key to the practical success of user-facing applications on the web, both through online A/B-tests and off-policy evaluation. Despite their shared objective -- estimating the incremental value of…

Machine Learning · Statistics 2026-03-10 Olivier Jeunen

In the era of rapid Internet and social media platform development, individuals readily share their viewpoints online. The overwhelming quantity of these posts renders comprehensive analysis impractical. This necessitates an efficient…

Computation and Language · Computer Science 2024-09-27 Chung-Chi Chen , Hen-Hsen Huang , Hsin-Hsi Chen , Hiroya Takamura , Ichiro Kobayashi , Yusuke Miyao

Online experiments such as Randomised Controlled Trials (RCTs) or A/B-tests are the bread and butter of modern platforms on the web. They are conducted continuously to allow platforms to estimate the causal effect of replacing system…

Machine Learning · Computer Science 2023-04-24 Olivier Jeunen

With the exponential growth of online marketplaces and user-generated content therein, aspect-based sentiment analysis has become more important than ever. In this work, we critically review a representative sample of the models published…

Computation and Language · Computer Science 2021-05-12 Rajdeep Mukherjee , Shreyas Shetty , Subrata Chattopadhyay , Subhadeep Maji , Samik Datta , Pawan Goyal

Recommender systems are widely used AI applications designed to help users efficiently discover relevant items. The effectiveness of such systems is tied to the satisfaction of both users and providers. However, user satisfaction is complex…

Information Retrieval · Computer Science 2024-11-05 Ali Elahi , Armin Zirak

Randomized experiments with treatment and control groups are an important tool to measure the impacts of interventions. However, in experimental settings with one-sided noncompliance extant empirical approaches may not produce the estimands…

Econometrics · Economics 2025-04-25 Caio Waisman , Brett R. Gordon

Randomized experiments, or A/B tests are used to estimate the causal impact of a feature on the behavior of users by creating two parallel universes in which members are simultaneously assigned to treatment and control. However, in social…

Social and Information Networks · Computer Science 2019-02-20 Craig Tutterow , Guillaume Saint-Jacques

In online randomized experiments or A/B tests, accurate predictions of participant inclusion rates are of paramount importance. These predictions not only guide experimenters in optimizing the experiment's duration but also enhance the…

Methodology · Statistics 2024-02-06 Lorenzo Masoero , Mario Beraha , Thomas Richardson , Stefano Favaro

In many industry settings, online controlled experimentation (A/B test) has been broadly adopted as the gold standard to measure product or feature impacts. Most research has primarily focused on user engagement type metrics, specifically…

Methodology · Statistics 2020-10-30 Weinan Wang , Xi Zhang

As companies adopt increasingly experimentation-driven cultures, it is crucial to develop methods for understanding any potential unintended consequences of those experiments. We might have specific questions about those consequences (did a…

Applications · Statistics 2022-04-27 Rina Friedberg , Stuart Ambler , Guillaume Saint-Jacques

The rise of internet-based services and products in the late 1990's brought about an unprecedented opportunity for online businesses to engage in large scale data-driven decision making. Over the past two decades, organizations such as…

Social media platforms have emerged as a hub for political and social interactions, and analyzing the polarization of opinions has been gaining attention. In this study, we have proposed a measure to quantify polarization on social…

Social and Information Networks · Computer Science 2022-11-30 Maneet Singh , S. R. S. Iyengar , Rishemjit Kaur

Online controlled experimentation is widely adopted for evaluating new features in the rapid development cycle for web products and mobile applications. Measurement of the overall experiment sample is a common practice to quantify the…

Human-Computer Interaction · Computer Science 2022-01-27 Zhenyu Zhao , Yan He , Miao Chen

The widespread adoption of online randomized controlled experiments (A/B Tests) for decision-making has created ongoing capacity constraints which necessitate interim analyses. As a consequence, platform users are increasingly motivated to…

Applications · Statistics 2025-11-11 Abbas Zaidi , Rina Friedberg , Samir Khan , Yao-Yang Leow , Maulik Soneji , Houssam Nassif , Richard Mudd

In many online platforms, customers' decisions are substantially influenced by product rankings as most customers only examine a few top-ranked products. Concurrently, such platforms also use the same data corresponding to customers'…

Machine Learning · Computer Science 2020-09-14 Negin Golrezaei , Vahideh Manshadi , Jon Schneider , Shreyas Sekar

Commercial establishments like restaurants, service centres and retailers have several sources of customer feedback about products and services, most of which need not be as structured as rated reviews provided by services like Yelp, or…

Computation and Language · Computer Science 2017-03-28 Vineet John
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