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Post-click conversion rate (CVR) prediction is an essential task for discovering user interests and increasing platform revenues in a range of industrial applications. One of the most challenging problems of this task is the existence of…

Machine Learning · Computer Science 2022-11-15 Quanyu Dai , Haoxuan Li , Peng Wu , Zhenhua Dong , Xiao-Hua Zhou , Rui Zhang , Rui zhang , Jie Sun

In recommendation systems (RS), user behavior data is observational rather than experimental, resulting in widespread bias in the data. Consequently, tackling bias has emerged as a major challenge in the field of recommendation systems.…

Information Retrieval · Computer Science 2023-08-21 ZiJie Song , JiaWei Chen , Sheng Zhou , QiHao Shi , Yan Feng , Chun Chen , Can Wang

Clicks on rankings suffer from position-bias: generally items on lower ranks are less likely to be examined - and thus clicked - by users, in spite of their actual preferences between items. The prevalent approach to unbiased click-based…

Machine Learning · Computer Science 2022-11-01 Harrie Oosterhuis

Bias is a common problem inherent in recommender systems, which is entangled with users' preferences and poses a great challenge to unbiased learning. For debiasing tasks, the doubly robust (DR) method and its variants show superior…

Information Retrieval · Computer Science 2023-03-03 Haoxuan Li , Yan Lyu , Chunyuan Zheng , Peng Wu

Post-click conversion rate (CVR) estimation is a critical task in e-commerce recommender systems. This task is deemed quite challenging under the industrial setting with two major issues: 1) selection bias caused by user self-selection, and…

Information Retrieval · Computer Science 2020-04-07 Wenhao Zhang , Wentian Bao , Xiao-Yang Liu , Keping Yang , Quan Lin , Hong Wen , Ramin Ramezani

In recommender systems, a common problem is the presence of various biases in the collected data, which deteriorates the generalization ability of the recommendation models and leads to inaccurate predictions. Doubly robust (DR) learning…

Information Retrieval · Computer Science 2022-12-20 Haoxuan Li , Quanyu Dai , Yuru Li , Yan Lyu , Zhenhua Dong , Xiao-Hua Zhou , Peng Wu

In display advertising, predicting the conversion rate (CVR), meaning the probability that a user takes a predefined action on an advertiser's website, is a fundamental task for estimating the value of displaying an advertisement to a user.…

Machine Learning · Statistics 2020-05-20 Yuta Saito , Gota Morishita , Shota Yasui

In recommender systems, users always choose the favorite items to rate, which leads to data missing not at random and poses a great challenge for unbiased evaluation and learning of prediction models. Currently, the doubly robust (DR)…

Machine Learning · Computer Science 2023-08-25 Haoxuan Li , Chunyuan Zheng , Peng Wu

Recommender systems often suffer from selection bias as users tend to rate their preferred items. The datasets collected under such conditions exhibit entries missing not at random and thus are not randomized-controlled trials representing…

Information Retrieval · Computer Science 2024-03-05 Wonbin Kweon , Hwanjo Yu

Knowledge Tracing (KT) is fundamental to intelligent education systems, yet relies on educational logs that are selectively observed. The non-random nature of exercise recommendations and student choices inevitably induces severe selection…

Artificial Intelligence · Computer Science 2026-05-11 Peilin Zhan , Wei Chen , Weilin Chen , Shuyi Pan , Ruichu Cai

In recommendation scenarios, there are two long-standing challenges, i.e., selection bias and data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through Rate (CTR) and post-click Conversion Rate (CVR)…

Information Retrieval · Computer Science 2023-02-14 Feng Zhu , Mingjie Zhong , Xinxing Yang , Longfei Li , Lu Yu , Tiehua Zhang , Jun Zhou , Chaochao Chen , Fei Wu , Guanfeng Liu , Yan Wang

The Doubly Robust (DR) estimation of ATE can be carried out in 2 steps, where in the first step, the treatment and outcome are modeled, and in the second step the predictions are inserted into the DR estimator. The model misspecification in…

Methodology · Statistics 2021-08-03 Mehdi Rostami , Olli Saarela , Michael Escobar

The doubly-robust (DR) estimator is popular for evaluating causal effects in observational studies and is often perceived as more desirable than inverse probability weighting (IPW) or outcome modeling alone because it provides extra…

Methodology · Statistics 2026-02-03 Chengxin Yang , Laine E. Thomas , Fan Li

Industrial recommender systems are frequently tasked with approximating probabilities for multiple, often closely related, user actions. For example, predicting if a user will click on an advertisement and if they will then purchase the…

Information Retrieval · Computer Science 2021-09-01 Conor O'Brien , Kin Sum Liu , James Neufeld , Rafael Barreto , Jonathan J Hunt

Post-click conversion rate (CVR) is a reliable indicator of online customers' preferences, making it crucial for developing recommender systems. A major challenge in predicting CVR is severe selection bias, arising from users' inherent…

Artificial Intelligence · Computer Science 2025-12-02 Wenbo Hu , Xin Sun , Qiang liu , Le Wu , Liang Wang

Most existing unbiased learning-to-rank (ULTR) approaches are based on the user examination hypothesis, which assumes that users will click a result only if it is both relevant and observed (typically modeled by position). However, in…

Information Retrieval · Computer Science 2025-02-19 Lulu Yu , Keping Bi , Jiafeng Guo , Shihao Liu , Dawei Yin , Xueqi Cheng

Sequential recommendation (SR) models are typically trained on user-item interactions which are affected by the system exposure bias, leading to the user preference learned from the biased SR model not being fully consistent with the true…

Information Retrieval · Computer Science 2023-12-13 Jiyuan Yang , Yue Ding , Yidan Wang , Pengjie Ren , Zhumin Chen , Fei Cai , Jun Ma , Rui Zhang , Zhaochun Ren , Xin Xin

Bayesian doubly robust (DR) causal inference faces a fundamental dilemma: joint modeling of outcome and propensity score suffers from the feedback problem where outcome information contaminates propensity score estimation, while two-step…

Methodology · Statistics 2026-01-05 Shunichiro Orihara , Tomotaka Momozaki , Shonosuke Sugasawa

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Empowered by expressive function approximators such as neural networks, deep reinforcement learning (DRL) achieves tremendous empirical successes. However, learning expressive function approximators requires collecting a large dataset…

Machine Learning · Computer Science 2020-06-23 Lingxiao Wang , Zhuoran Yang , Zhaoran Wang
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