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Data mining is a new concept & an exploration and analysis of large data sets, in order to discover meaningful patterns and rules. Many organizations are now using the data mining techniques to find out meaningful patterns from the…
Knowledge Discovery and Data Mining (KDD) is a multidisciplinary area focusing upon methodologies for extracting useful knowledge from data and there are several useful KDD tools to extracting the knowledge. This knowledge can be used to…
In an increasingly customer-centric business environment, effective communication between marketing and senior management is crucial for success. With the rise of globalization and increased competition, utilizing new data mining techniques…
The recent M5 competition has advanced the state-of-the-art in retail forecasting. However, we notice important differences between the competition challenge and the challenges we face in a large e-commerce company. The datasets in our…
Sales forecasts are crucial for the E-commerce business. State-of-the-art techniques typically apply only univariate methods to make prediction for each series independently. However, due to the short nature of sales times series in…
The transparency nature of Open Data is beneficial for citizens to evaluate government work performance. In Indonesia, each government bodies or ministry have their own standard operating procedure on data treatment resulting in incoherent…
Recommender systems apply data mining techniques and prediction algorithms to predict users' interest on information, products and services among the tremendous amount of available items. The vast growth of information on the Internet as…
In recent years, data mining researchers have developed efficient association rule algorithms for retail market basket analysis. Still, retailers often complain about how to adopt association rules to optimize concrete retail marketing-mix…
Knowing if a user is a buyer or window shopper solely based on clickstream data is of crucial importance for e-commerce platforms seeking to implement real-time accurate NBA (next best action) policies. However, due to the low frequency of…
A success factor for modern companies in the age of Digital Marketing is to understand how customers think and behave based on their online shopping patterns. While the conventional method of gathering consumer insights through…
Social network analysis emerged as an important research topic in sociology decades ago, and it has also attracted scientists from various fields of study like psychology, anthropology, geography and economics. In recent years, a…
With the considerable development of customer-to-customer (C2C) e-commerce in the recent years, there is a big demand for an effective recommendation system that suggests suitable websites for users to sell their items with some specified…
The purpose of this research is to apply technical analysis of Sutte Indicator in stock trading which will assist in the investment decision making process i.e. buying or selling shares. This research takes data of "A" on the Indonesia…
E-commerce web applications are almost ubiquitous in our day to day life, however as useful as they are, most of them have little to no adaptation to user needs, which in turn can cause both lower conversion rates as well as unsatisfied…
In E-commerce, it is a common practice to organize the product catalog using product taxonomy. This enables the buyer to easily locate the item they are looking for and also to explore various items available under a category. Product…
For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…
In an attempt to balance precision and recall in the search page, leading digital shops have been effectively nudging users into select category facets as early as in the type-ahead suggestions. In this work, we present SessionPath, a novel…
In Business Intelligence, accurate predictive modeling is the key for providing adaptive decisions. We studied predictive modeling problems in this research which was motivated by real-world cases that Microsoft data scientists encountered…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
Recommendation systems are an important units in today's e-commerce applications, such as targeted advertising, personalized marketing and information retrieval. In recent years, the importance of contextual information has motivated…