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Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

There is a rich history of models for the interaction of a biological contagion like influenza with the spread of related information such as an influenza vaccination campaign. Recent work on the spread of interacting contagions on networks…

Physics and Society · Physics 2020-09-02 Laurent Hébert-Dufresne , Dina Mistry , Benjamin M. Althouse

Social contagion has been studied in various contexts. Many instances of social contagion can be modeled as an infection process where a specific state (adoption of product, fad, knowledge, behavior, etc.) spreads from individual to…

Social and Information Networks · Computer Science 2014-07-01 Hiroki Sayama

We introduce a mathematical model that combines the concepts of complex contagion with payoff-biased imitation, to describe how social behaviors spread through a population. Traditional models of social learning by imitation are based on…

Physics and Society · Physics 2025-01-13 Hiroaki Chiba-Okabe , Joshua B. Plotkin

Diffusion processes in networks are increasingly used to model the spread of information and social influence. In several applications in computational sustainability such as the spread of wildlife, infectious diseases and traffic mobility…

Social and Information Networks · Computer Science 2013-09-27 Akshat Kumar , Daniel Sheldon , Biplav Srivastava

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn

The propagations of diseases, behaviors and information in real systems are rarely independent of each other, but they are coevolving with strong interactions. To uncover the dynamical mechanisms, the evolving spatiotemporal patterns and…

Physics and Society · Physics 2019-10-02 Wei Wang , Quan-Hui Liu , Junhao Liang , Yanqing Hu , Tao Zhou

The question that how cultural variation emerges has drawn lots of interest in sociological inquiry. Sociologists predominantly study such variation through the lens of social contagion, which mostly attributes cultural variation to the…

Social and Information Networks · Computer Science 2020-11-17 Heng-Chien Liou , Hsuan-Wei Lee

From pathogens and computer viruses to genes and memes, contagion models have found widespread utility across the natural and social sciences. Despite their success and breadth of adoption, the approach and structure of these models remain…

The dynamics of diffusion in complex networks are widely studied to understand how entities, such as information, diseases, or behaviors, spread in an interconnected environment. Complex networks often present community structure, and tools…

Physics and Society · Physics 2025-12-09 Alina Dubovskaya , Caroline B. Pena , David J. P. O'Sullivan

Time-varying community structures widely exist in various real-world networks. However, the spreading dynamics on this kind of network has not been fully studied. To this end, we systematically study the effects of time-varying community…

Physics and Society · Physics 2017-05-17 Mian-Xin Liu , Wei Wang , Ying Liu , Ming Tang , Shi-Min Cai , Hai-Feng Zhang

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

In an increasingly interconnected world, a key scientific challenge is to examine mechanisms that lead to the widespread propagation of contagions, such as misinformation and pathogens, and identify risk factors that can trigger large-scale…

Social and Information Networks · Computer Science 2024-09-27 Mansi Sood , Hejin Gu , Rashad Eletreby , Swarun Kumar , Chai Wah Wu , Osman Yagan

Since the publication of 'Complex Contagions and the Weakness of Long Ties' in 2007, complex contagions have been studied across an enormous variety of social domains. In reviewing this decade of research, we discuss recent advancements in…

Social and Information Networks · Computer Science 2017-10-23 Douglas Guilbeault , Joshua Becker , Damon Centola

The spread of new ideas, behaviors or technologies has been extensively studied using epidemic models. Here we consider a model of diffusion where the individuals' behavior is the result of a strategic choice. We study a simple coordination…

Probability · Mathematics 2015-03-17 Marc Lelarge

In this work we study diffusion in networks with community structure. We first replicate and extend work on networks with non-overlapping community structure. We then study diffusion on network models that have overlapping community…

Physics and Society · Physics 2015-03-19 Fergal Reid , Neil Hurley

Complex contagions describe diffusion of behaviors in a social network in settings where spreading requires the influence by two or more neighbors. In a $k$-complex contagion, a cluster of nodes are initially infected, and additional nodes…

Data Structures and Algorithms · Computer Science 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck

It has recently become possible to study the dynamics of information diffusion in techno-social systems at scale, due to the emergence of online platforms, such as Twitter, with millions of users. One question that systematically recurs is…

Physics and Society · Physics 2017-11-01 Bjarke Mønsted , Piotr Sapieżyński , Emilio Ferrara , Sune Lehmann

Social network analysis is now widely used to investigate the dynamics of infectious disease spread from person to person. Vaccination dramatically disrupts the disease transmission process on a contact network, and indeed, sufficiently…

Physics and Society · Physics 2012-11-05 Ellsworth Campbell , Marcel Salathé

Contagion processes on networks, including disease spreading, information diffusion, or social behaviors propagation, can be modeled as simple contagion, i.e. involving one connection at a time, or as complex contagion, in which multiple…

Physics and Society · Physics 2023-06-19 Giulia Cencetti , Diego Andrés Contreras , Marco Mancastroppa , Alain Barrat
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