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Political campaigns are full of political ads posted by candidates on social media. Political advertisements constitute a basic form of campaigning, subjected to various social requirements. We present the first publicly open dataset for…
Social media has been an important tool in the expansion of the populist message, and it is thought to have contributed to the electoral success of populist parties in the past decade. This study compares how populist parties advertised on…
The 2024 US presidential election is the first major contest to occur in the US since the popularization of large language models (LLMs). Building on lessons from earlier shifts in media (most notably social media's well studied role in…
In 2024, half of the global population is expected to participate in elections, offering researchers a unique opportunity to study online information diffusion and user behavior. This study investigates the media landscape on social media…
This paper will investigate the literature surrounding cyber security threats in the 2020 US Elections. It begins with a brief overview of cyber security and the current state of cyber security regarding elections. In the main body of the…
Although considerable research has concentrated on online campaigning, it is still unclear how politicians use different social media platforms in political communication. Focusing on the German federal election campaign 2013, this article…
In this paper we study the impact of news media and public surveys on the electoral campaigns for political competitions. We present an agent-based model that addresses the effective influence of surveys in orienting the opinions of voters…
Recent political campaigns have demonstrated how technologies are used to boost election outcomes by microtargeting voters. We propose and analyze a framework which analyzes how political activists use technologies to target voters. Voters…
Using nationally representative data from the 2020 and 2024 American National Election Studies (ANES), this paper traces how the U.S. social media landscape has shifted across platforms, demographics, and politics. Overall platform use has…
Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…
We propose a framework to measure, evaluate, and rank campaign effectiveness in the ongoing 2016 U.S. presidential election. Using Twitter data collected from Sept. 2015 to Jan. 2016, we first uncover the tweeting tactics of the candidates…
Interactive advertising which characterized by interactivity has become the mainstream of advertising by gradually replacing traditional one-way advertising during the new media era. This paper has obeyed the research outline below,…
Through the use of Twitter, framing has become a prominent presidential campaign tool for politically active users. Framing is used to influence thoughts by evoking a particular perspective on an event. In this paper, we show that the…
The global proliferation of social media platforms has transformed political communication, making the study of online interactions between politicians and voters crucial for understanding contemporary political discourse. In this work, we…
The emergence of online political advertising has come with little regulation, allowing political advertisers on social media to avoid accountability. We analyze how transparency and accountability deficits caused by dark money and…
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry. One important goal of advertising is to increase sales.…
Today, our more-than-ever digital lives leave significant footprints in cyberspace. Large scale collections of these socially generated footprints, often known as big data, could help us to re-investigate different aspects of our social…
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
For more than a decade scholars have been investigating the disinformation flow on social media contextually to societal events, like, e.g., elections. In this paper, we analyze the Twitter traffic related to the US 2020 pre-election debate…
The rise of social media accompanied by the Covid-19 Pandemic has instigated a shift in paradigm in the presidential campaigns in Iran from the real world to social media. Unlike previous presidential elections, there was a decrease in…