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Customer service is the lifeblood of any business. Excellent customer service not only generates return business but also creates new customers. Looking at the demanding market to provide a 24/7 service to customers, many organisations are…
Emerging short-video platforms like TikTok, Instagram Reels, and ShareChat present unique challenges for recommender systems, primarily originating from a continuous stream of new content. ShareChat alone receives approximately 2 million…
As personalized recommendation algorithms become integral to social media platforms, users are increasingly aware of their ability to influence recommendation content. However, limited research has explored how users provide feedback…
Automated recommendations can nowadays be found on many e-commerce platforms, and such recommendations can create substantial value for consumers and providers. Often, however, not all recommendable items have the same profit margin, and…
Recommenders personalize the web content by typically using collaborative filtering to relate users (or items) based on explicit feedback, e.g., ratings. The difficulty of collecting this feedback has recently motivated to consider implicit…
Digital gift-giving has become a key means of maintaining social relationships, but most existing research has focused on gifting within global e-commerce or social media platforms. The emergence of messenger-based gifting in East Asia,…
In business and marketing, analyzing the reasons behind buying is a fundamental step towards understanding consumer behaviors, shaping business strategies, and predicting market outcomes. Prior research on purchase reason has relied on…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large…
Selfies have become increasingly fashionable in the social media era. People are willing to share their selfies in various social media platforms such as Facebook, Instagram and Flicker. The popularity of selfie have caught researchers'…
A central challenge of social computing research is to enable people to communicate expressively with each other remotely. Augmented reality has great promise for expressive communication since it enables communication beyond texts and…
Recently, interactive recommender systems are becoming increasingly popular. The insight is that, with the interaction between users and the system, (1) users can actively intervene the recommendation results rather than passively receive…
Item-based Collaborative Filtering(short for ICF) has been widely adopted in recommender systems in industry, owing to its strength in user interest modeling and ease in online personalization. By constructing a user's profile with the…
Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…
Context as the dynamic information describing the situation of items and users and affecting the users decision process is essential to be used by recommender systems in mobile commerce to guarantee the quality of recommendation. This paper…
Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…
The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the…
Many foreign companies see social media as a low cost marketing space for entering the vast Chinese market. This is fraught with complexity, requiring an understanding of social media behaviour, social media marketing, and the Chinese…
The recent proliferation of Electronic Commerce (E-commerce) has been further escalated by multifaceted emerging payment solutions such as cryptocurrencies, mobile, peer-to-peer (P2P) and social media payment platforms. While these…
The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems…