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Online reviews of businesses have become increasingly important in recent years, as customers and even competitors use them to judge the quality of a business. Yelp is one of the most popular websites for users to write such reviews, and it…
Customer-provided reviews have become an important source of information for business owners and other customers alike. However, effectively analyzing millions of unstructured reviews remains challenging. While large language models (LLMs)…
The amount of textual data generation has increased enormously due to the effortless access of the Internet and the evolution of various web 2.0 applications. These textual data productions resulted because of the people express their…
In the hospitality industry, understanding the factors that drive customer review ratings is critical for improving guest satisfaction and business performance. This work proposes ReviewGraph for Review Rating Prediction (RRP), a novel…
Commercial establishments like restaurants, service centres and retailers have several sources of customer feedback about products and services, most of which need not be as structured as rated reviews provided by services like Yelp, or…
In the post-pandemic era, the hotel industry plays a crucial role in economic recovery, with consumer sentiment increasingly influencing market trends. This study utilizes advanced natural language processing (NLP) and the BERT model to…
To understand the important dimensions of service quality from the passenger's perspective and tailor service offerings for competitive advantage, airlines can capitalize on the abundantly available online customer reviews (OCR). The…
Understanding customer sentiments is of paramount importance in marketing strategies today. Not only will it give companies an insight as to how customers perceive their products and/or services, but it will also give them an idea on how to…
This study applies text mining to analyze customer reviews and automatically assign a collective restaurant star rating based on five predetermined aspects: ambiance, cost, food, hygiene, and service. The application provides a web and…
Today's business ecosystem has become very competitive. Customer satisfaction has become a major focus for business growth. Business organizations are spending a lot of money and human resources on various strategies to understand and…
Informatics around public health are increasingly shifting from the professional to the public spheres. In this work, we apply linguistic analytics to restaurant reviews, from Yelp, in order to automatically predict official health…
Text classification is fundamental in Natural Language Processing (NLP), and the advent of Large Language Models (LLMs) has revolutionized the field. This paper introduces an adaptable and reliable text classification paradigm, which…
Yelp online reviews are invaluable source of information for users to choose where to visit or what to eat among numerous available options. But due to overwhelming number of reviews, it is almost impossible for users to go through all…
Many hotels target guest acquisition efforts to specific markets in order to best anticipate individual preferences and needs of their guests. Likewise, such strategic positioning is a prerequisite for efficient marketing budget allocation.…
We use over 350,000 Yelp reviews on 5,000 restaurants to perform an ablation study on text preprocessing techniques. We also compare the effectiveness of several machine learning and deep learning models on predicting user sentiment…
User-generated contents (UGCs) on online platforms allow marketing researchers to understand consumer preferences for products and services. With the advance of large language models (LLMs), some studies utilized the models for annotation…
In the rapidly evolving landscape of Natural Language Processing (NLP), Large Language Models (LLMs) have emerged as powerful tools for many tasks, such as extracting valuable insights from vast amounts of textual data. In this study, we…
Online user reviews describing various products and services are now abundant on the web. While the information conveyed through review texts and ratings is easily comprehensible, there is a wealth of hidden information in them that is not…
This paper explores the importance of text sentiment analysis and classification in the field of natural language processing, and proposes a new approach to sentiment analysis and classification based on the bidirectional gated recurrent…
With the development of online travel services, it has great application prospects to timely mine users' evaluation emotions for travel services and use them as indicators to guide the improvement of online travel service quality. In this…