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The 'old world' instrument, survey, remains a tool of choice for firms to obtain ratings of satisfaction and experience that customers realize while interacting online with firms. While avenues for survey have evolved from emails and links…
This work falls in the areas of information retrieval and semantic web, and aims to improve the evaluation of web search tools. Indeed, the huge number of information on the web as well as the growth of new inexperienced users creates new…
As Internet applications have become more diverse in recent years, users having heavy demand for online video services are more willing to pay higher prices for better services than light users that mainly use e-mails and instant messages.…
E-commerce is the fastest-growing segment of the economy. Online reviews play a crucial role in helping consumers evaluate and compare products and services. As a result, fake reviews (opinion spam) are becoming more prevalent and…
In recent years online shopping has gained momentum and became an important venue for customers wishing to save time and simplify their shopping process. A key advantage of shopping online is the ability to read what other customers are…
Text is the main method of communicating information in the digital age. Messages, blogs, news articles, reviews, and opinionated information abound on the Internet. People commonly purchase products online and post their opinions about…
Enterprises are always on the lookout for tools that analyze end-users perspectives on their products. In particular, app reviews have been assessed as useful for guiding improvement efforts and software evolution, however, developers find…
Customer reviews represent a very rich data source from which we can extract very valuable information about different online shopping experiences. The amount of the collected data may be very large especially for trendy items (products,…
Sentiment analysis (SA) is an emerging field in text mining. It is the process of computationally identifying and categorizing opinions expressed in a piece of text over different social media platforms. Social media plays an essential role…
An increasing number of people are using online social networking services (SNSs), and a significant amount of information related to experiences in consumption is shared in this new media form. Text mining is an emerging technique for…
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sided platform firms to target their marketing policies given…
Social media has changed the landscape of marketing and consumer research as the adoption and promotion of businesses is becoming more and more dependent on how the customers are interacting and feeling about the business on platforms like…
The World Wide Web holds a wealth of information in the form of unstructured texts such as customer reviews for products, events and more. By extracting and analyzing the expressed opinions in customer reviews in a fine-grained way,…
To improve the experience of consumers, all social media, commerce and entertainment sites deploy Recommendation Systems (RSs) that aim to help users locate interesting content. These RSs are black-boxes - the way a chunk of information is…
We are living in an information era from Twitter to Fitocracy every episode of peoples life is converted to numbers. That abundance of data is also available in information technologies. From Stackoverflow to GitHub many big data sources…
Online user reviews describing various products and services are now abundant on the web. While the information conveyed through review texts and ratings is easily comprehensible, there is a wealth of hidden information in them that is not…
[Purpose] To better understand the online reviews and help potential consumers, businessmen, and product manufacturers effectively obtain users' evaluation on product aspects, this paper explores the distribution regularities of user…
Online consumer reviews reflect the testimonials of real people, unlike advertisements. As such, they have critical impact on potential consumers, and indirectly on businesses. According to a Harvard study (Luca 2011), +1 rise in…
Blogs and social networking sites serve as a platform to the users for expressing their interests, ideas and thoughts. Targeted marketing uses the recommendation systems for suggesting their services and products to the users or clients. So…
Twitter is a social media platform where users express opinions over a variety of issues. Posts offering grievances or complaints can be utilized by private/ public organizations to improve their service and promptly gauge a low-cost…