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Bragging is the act of uttering statements that are likely to be positively viewed by others and it is extensively employed in human communication with the aim to build a positive self-image of oneself. Social media is a natural platform…
In this paper, we proposed a novel framework which uses user interests inferred from activities (a.k.a., activity interests) in multiple social collaborative platforms to predict users' platform activities. Included in the framework are two…
We examine behavior in an experimental collaboration game that incorporates endogenous network formation. The environment is modeled as a generalization of the voluntary contributions mechanism. By varying the information structure in a…
As online shopping becomes ever more prevalent, customers rely increasingly on product rating websites for making purchase decisions. The reliability of online ratings, however, is potentially compromised by the so-called herding effect:…
Reciprocity, or the tendency of individuals to mirror behavior, is a key measure that describes information exchange in a social network. Users in social networks tend to engage in different levels of reciprocal behavior. Differences in…
The rise of Web 2.0 is signaled by sites such as Flickr, del.icio.us, and YouTube, and social tagging is essential to their success. A typical tagging action involves three components, user, item (e.g., photos in Flickr), and tags (i.e.,…
Building pluralistic AI requires designing models that are able to be shaped to represent a wide range of value systems and cultures. Achieving this requires first being able to evaluate the degree to which a given model is capable of…
Opaque algorithms disseminate and mediate the content that users consume on online social media platforms. This algorithmic mediation serves users with contents of their liking, on the other hand, it may cause several inadvertent risks to…
Online platforms have a wealth of data, run countless experiments and use industrial-scale algorithms to optimize user experience. Despite this, many users seem to regret the time they spend on these platforms. One possible explanation is…
Machine learning systems have been widely used to make decisions about individuals who may behave strategically to receive favorable outcomes, e.g., they may genuinely improve the true labels or manipulate observable features directly to…
Researchers use information about the amount of time people spend on digital media for numerous purposes. While social media platforms commonly do not allow external access to measure the use time directly, a usual alternative method is to…
This paper investigates when users create profiles in different social networks, whether they are redundant expressions of the same persona, or they are adapted to each platform. Using the personal webpages of 116,998 users on About.me, we…
Decision aids based on artificial intelligence (AI) induce a wide range of outcomes when they are deployed in uncertain environments. In this paper, we investigate how users' trust in recommendations from an AI decision aid is impacted over…
Generating models from large data sets -- and determining which subsets of data to mine -- is becoming increasingly automated. However choosing what data to collect in the first place requires human intuition or experience, usually supplied…
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sided platform firms to target their marketing policies given…
Machine learning technology has become ubiquitous, but, unfortunately, often exhibits bias. As a consequence, disparate stakeholders need to interact with and make informed decisions about using machine learning models in everyday systems.…
Background: The performance of biometric modalities based on things done by the subject, like signature and text-based recognition, may be affected by the subject state. Fatigue is one of the conditions that can significantly affect the…
Personalizing image tags is a relatively new and growing area of research, and in order to advance this research community, we must review and challenge the de-facto standard of defining tag importance. We believe that for greater progress…
Modern online social platforms enable their members to be involved in a broad range of activities like getting friends, joining groups, posting/commenting resources and so on. In this paper we investigate whether a correlation emerges…
The culture of sharing instead of ownership is sharply increasing in individuals behaviors. Particularly in transportation, concepts of sharing a ride in either carpooling or ridesharing have been recently adopted. An efficient optimization…