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Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important…

Information Retrieval · Computer Science 2021-07-27 Qingyun She , Zhiqiang Wang , Junlin Zhang

In recommendation scenarios, there are two long-standing challenges, i.e., selection bias and data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through Rate (CTR) and post-click Conversion Rate (CVR)…

Information Retrieval · Computer Science 2023-02-14 Feng Zhu , Mingjie Zhong , Xinxing Yang , Longfei Li , Lu Yu , Tiehua Zhang , Jun Zhou , Chaochao Chen , Fei Wu , Guanfeng Liu , Yan Wang

Click-Through Rate (CTR) prediction is a crucial component in the online advertising industry. In order to produce a personalized CTR prediction, an industry-level CTR prediction model commonly takes a high-dimensional (e.g., 100 or 1000…

Information Retrieval · Computer Science 2022-01-17 Weijie Zhao , Xuewu Jiao , Mingqing Hu , Xiaoyun Li , Xiangyu Zhang , Ping Li

Dense prediction models are widely used for image segmentation. One important challenge is to sufficiently train these models to yield good generalizations for hard-to-learn pixels. A typical group of such hard-to-learn pixels are…

Computer Vision and Pattern Recognition · Computer Science 2019-08-07 Gozde Nur Gunesli , Cenk Sokmensuer , Cigdem Gunduz-Demir

Learning-to-Rank (LTR) models trained from implicit feedback (e.g. clicks) suffer from inherent biases. A well-known one is the position bias -- documents in top positions are more likely to receive clicks due in part to their position…

Information Retrieval · Computer Science 2020-07-21 Mucun Tian , Chun Guo , Vito Ostuni , Zhen Zhu

Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…

Information Retrieval · Computer Science 2024-12-04 Xiaohan Yu , Li Zhang , Chong Chen

Implicit feedback data, such as user clicks, is commonly used in learning-to-rank (LTR) systems because it is easy to collect and it often reflects user preferences. However, this data is prone to various biases, and training an LTR…

Information Retrieval · Computer Science 2026-01-30 Md Aminul Islam , Kathryn Vasilaky , Elena Zheleva

In online advertising scenario, sellers often create multiple creatives to provide comprehensive demonstrations, making it essential to present the most appealing design to maximize the Click-Through Rate (CTR). However, sellers generally…

Information Retrieval · Computer Science 2024-01-23 Hao Yang , Jianxin Yuan , Shuai Yang , Linhe Xu , Shuo Yuan , Yifan Zeng

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

Rich user behavior information is of great importance for capturing and understanding user interest in click-through rate (CTR) prediction. To improve the richness, collecting long-term behaviors becomes a typical approach in academy and…

Information Retrieval · Computer Science 2022-04-27 Xiaochen Li , Rui Zhong , Jian Liang , Xialong Liu , Yu Zhang

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Deep learning models in recommender systems are usually trained in the batch mode, namely iteratively trained on a fixed-size window of training data. Such batch mode training of deep learning models suffers from low training efficiency,…

Information Retrieval · Computer Science 2020-09-07 Yichao Wang , Huifeng Guo , Ruiming Tang , Zhirong Liu , Xiuqiang He

Existing click-through rate (CTR) prediction works have studied the role of feature interaction through a variety of techniques. Each interaction technique exhibits its own strength, and solely using one type usually constrains the model's…

Information Retrieval · Computer Science 2025-06-23 Xu Chen , Zida Cheng , Yuangang Pan , Shuai Xiao , Xiaoming Liu , Jinsong Lan , Xiaoyong Zhu , Bo Zheng , Ivor W. Tsang

With the increasing complexity and scale of click-through rate (CTR) prediction tasks in online advertising and recommendation systems, accurately estimating the importance of features has become a critical aspect of developing effective…

Information Retrieval · Computer Science 2023-08-28 Hasan Saribas , Cagri Yesil , Serdarcan Dilbaz , Halit Orenbas

Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…

Machine Learning · Computer Science 2020-06-11 Dafang Zou , Leiming Zhang , Jiafa Mao , Weiguo Sheng

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…

Information Retrieval · Computer Science 2022-09-14 Zhao-Yu Zhang , Xiang-Rong Sheng , Yujing Zhang , Biye Jiang , Shuguang Han , Hongbo Deng , Bo Zheng

Heterogeneous treatment effect estimation in high-stakes applications demands models that simultaneously optimize precision, interpretability, and calibration. Many existing tree-based causal inference techniques, however, exhibit high…

Machine Learning · Computer Science 2025-04-21 Yichen Liu

This paper introduces a novel approach for click-through rate (CTR) prediction within industrial recommender systems, addressing the inherent challenges of numerical imbalance and geometric asymmetry. These challenges stem from imbalanced…

Information Retrieval · Computer Science 2024-06-07 Beyza Turkmen , Ramazan Tarik Turksoy , Hasan Saribas , Hakan Cevikalp

Recommendation is a prevalent and critical service in information systems. To provide personalized suggestions to users, industry players embrace machine learning, more specifically, building predictive models based on the click behavior…

Information Retrieval · Computer Science 2021-05-25 Wenjie Wang , Fuli Feng , Xiangnan He , Hanwang Zhang , Tat-Seng Chua