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Click-through rate prediction plays an important role in the field of recommender system and many other applications. Existing methods mainly extract user interests from user historical behaviors. However, behavioral sequences only contain…

Information Retrieval · Computer Science 2021-09-28 Yunfei Chu , Xiaofu Chang , Kunyang Jia , Jingzhen Zhou , Hongxia Yang

Collaborative filtering (CF) is a successful approach commonly used by many recommender systems. Conventional CF-based methods use the ratings given to items by users as the sole source of information for learning to make recommendation.…

Machine Learning · Computer Science 2015-06-22 Hao Wang , Naiyan Wang , Dit-Yan Yeung

We present a novel architectural enhancement of Channel Boosting in a deep convolutional neural network (CNN). This idea of Channel Boosting exploits both the channel dimension of CNN (learning from multiple input channels) and Transfer…

Computer Vision and Pattern Recognition · Computer Science 2020-07-07 Asifullah Khan , Anabia Sohail , Amna Ali

Clicks on rankings suffer from position-bias: generally items on lower ranks are less likely to be examined - and thus clicked - by users, in spite of their actual preferences between items. The prevalent approach to unbiased click-based…

Machine Learning · Computer Science 2022-11-01 Harrie Oosterhuis

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

Machine Learning · Statistics 2018-09-10 Yuan Yuan , Xiaojing Dong , Chen Dong , Yiwen Sun , Zhenyu Yan , Abhishek Pani

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Most of the existing methods for debaising in click-through rate (CTR) prediction depend on an oversimplified assumption, i.e., the click probability is the product of observation probability and relevance probability. However, since there…

Information Retrieval · Computer Science 2021-12-07 Wenjie Chu , Shen Li , Chao Chen , Longfei Xu , Hengbin Cui , Kaikui Liu

Click-through rate (CTR) prediction plays a crucial role in modern recommender systems. While many existing methods utilize ensemble networks to improve CTR model performance, they typically restrict the ensemble to only two or three…

Information Retrieval · Computer Science 2025-06-23 Honghao Li , Lei Sang , Yi Zhang , Guangming Cui , Yiwen Zhang

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

Click through rate(CTR) prediction is a core task in advertising systems. The booming e-commerce business in our company, results in a growing number of scenes. Most of them are so-called long-tail scenes, which means that the traffic of a…

Artificial Intelligence · Computer Science 2020-11-25 Junyou He , Guibao Mei , Feng Xing , Xiaorui Yang , Yongjun Bao , Weipeng Yan

Most existing recommender systems leverage user behavior data of one type only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key…

Information Retrieval · Computer Science 2020-02-11 Chen Gao , Xiangnan He , Dahua Gan , Xiangning Chen , Fuli Feng , Yong Li , Tat-Seng Chua , Lina Yao , Yang Song , Depeng Jin

Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR models suffer from a fundamental asymmetry: feature…

Machine Learning · Computer Science 2026-05-26 Moyu Zhang , Yun Chen , Yujun Jin , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Fraud detection is to identify, monitor, and prevent potentially fraudulent activities from complex data. The recent development and success in AI, especially machine learning, provides a new data-driven way to deal with fraud. From a…

Machine Learning · Statistics 2023-05-19 Biao Xu , Yao Wang , Xiuwu Liao , Kaidong Wang

In practical recommendation scenarios, users often interact with items under multi-typed behaviors (e.g., click, add-to-cart, and purchase). Traditional collaborative filtering techniques typically assume that users only have a single type…

Information Retrieval · Computer Science 2023-02-14 Chi Zhang , Rui Chen , Xiangyu Zhao , Qilong Han , Li Li

Unbiased learning to rank (ULTR) aims to mitigate various biases existing in user clicks, such as position bias, trust bias, presentation bias, and learn an effective ranker. In this paper, we introduce our winning approach for the…

Information Retrieval · Computer Science 2023-02-16 Lulu Yu , Yiting Wang , Xiaojie Sun , Keping Bi , Jiafeng Guo

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…

Information Retrieval · Computer Science 2024-11-14 Lei Sang , Qiuze Ru , Honghao Li , Yiwen Zhang , Qian Cao , Xindong Wu

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin