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Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a…

Physics and Society · Physics 2018-07-04 Yong Zhuang , Osman Yağan

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the…

Social and Information Networks · Computer Science 2018-09-13 Ho-Chun Herbert Chang , Feng Fu

Information and individual activities often spread globally through the network of social ties. While social contagion phenomena have been extensively studied within the framework of threshold models, it is common to make an assumption that…

Physics and Society · Physics 2023-06-07 Teruyoshi Kobayashi

A susceptible-infected-susceptible (SIS) model of multiple contagions on multilayer networks is developed to incorporate different spreading channels and disease mutations. The basic reproduction number for this model is estimated…

Physics and Society · Physics 2020-03-31 Petar Jovanovski , Igor Tomovski , Ljupco Kocarev

The spread of ideas, behaviors, and technologies generally depends on feedback mechanisms operating across multiple scales. Previous studies have extensively examined pairwise transmission and local reinforcement. However, the role of…

Physics and Society · Physics 2025-12-18 Leyang Xue , Kai-Cheng Yang , Peng-Bi Cui , Zengru Di

Although suppressing the spread of a disease is usually achieved by investing in public resources, in the real world only a small percentage of the population have access to government assistance when there is an outbreak, and most must…

Physics and Society · Physics 2018-02-14 Xiaolong Chen , Ruijie Wang , Ming Tang , Shimin Cai , H. Eugene Stanley , Lidia A. Braunstein

Contagion models are a primary lens through which we understand the spread of information over social networks. However, simple contagion models cannot reproduce the complex features observed in real-world data, leading to research on more…

Physics and Society · Physics 2020-02-27 Tyson Pond , Saranzaya Magsarjav , Tobin South , Lewis Mitchell , James P. Bagrow

Recent research on social contagion processes has revealed the limitations of traditional networks, which capture only pairwise relationships, to characterize complex multiparty relationships and group influences properly. Social contagion…

Social and Information Networks · Computer Science 2024-08-19 Lidan Liang , Shaoxuan Cui , Fangzhou Liu

Community structure is an important factor in the behavior of real-world networks because it strongly affects the stability and thus the phase transition order of the spreading dynamics. We here propose a reversible social contagion model…

Physics and Society · Physics 2018-06-13 Zhen Su , Wei Wang , Lixiang Li , H. Eugene Stanley , Lidia A. Braunstein

Complex networks have been successfully used to describe the spread of diseases in populations of interacting individuals. Conversely, pairwise interactions are often not enough to characterize social contagion processes such as opinion…

Physics and Society · Physics 2021-03-15 Iacopo Iacopini , Giovanni Petri , Alain Barrat , Vito Latora

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

Physics and Society · Physics 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

The course of an epidemic is not only shaped by infection transmission over face-to-face contacts, but also by preventive behaviour caused by risk perception and social interactions. This study explores the dynamics of coupled awareness and…

Physics and Society · Physics 2025-02-24 Tim Van Wesemael , Luis E. C. Rocha , Jan M. Baetens

Social interactions are stratified in multiple contexts and are subject to complex temporal dynamics. The systematic study of these two features of social systems has started only very recently mainly thanks to the development of multiplex…

Physics and Society · Physics 2018-12-12 Quan-Hui Liu , Xinyue Xiong , Qian Zhang , Nicola Perra

Social and economic networks are often multiplexed, meaning that people are connected by different types of relationships -- such as borrowing goods and giving advice. We make two contributions to the study of multiplexing and the…

General Economics · Economics 2025-10-28 Arun G. Chandrasekhar , Vasu Chaudhary , Benjamin Golub , Matthew O. Jackson

Synergistic interactions are ubiquitous in the real world. Recent studies have revealed that, for a single-layer network, synergy can enhance spreading and even induce an explosive contagion. There is at the present a growing interest in…

Physics and Society · Physics 2018-03-14 Quan-Hui Liu , Wei Wang , Shi-Min Cai , Ming Tang , Ying-Cheng Lai

Recent empirical studies have confirmed the key roles of complex contagion mechanisms such as memory, social reinforcement, and decay effects in information diffusion and behaviour spreading. Inspired by this fact, we here propose a new…

Physics and Society · Physics 2014-08-20 Pengbi Cui , Ming Tang , Zhi-Xi Wu

Models of threshold driven contagion explain the cascading spread of information, behavior, systemic risk, and epidemics on social, financial and biological networks. At odds with empirical observation, these models predict that…

Physics and Society · Physics 2019-10-23 Samuel Unicomb , Gerardo Iñiguez , János Kertész , Márton Karsai

Social systems are characterized by the presence of group interactions and by the existence of both trust and distrust relations. Although there is a wide literature on signed social networks, where positive signs associated to the links…

Physics and Society · Physics 2023-05-09 Jean-François de Kemmeter , Luca Gallo , Fabrizio Boncoraglio , Vito Latora , Timoteo Carletti

We develop a theoretical framework for the study of epidemic-like social contagion in large scale social systems. We consider the most general setting in which different communication platforms or categories form multiplex networks.…

Physics and Society · Physics 2015-06-16 E. Cozzo , R. A. Baños , S. Meloni , Y. Moreno
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