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Influence maximization (IM) is a combinatorial problem of identifying a subset of nodes called the seed nodes in a network (graph), which when activated, provide a maximal spread of influence in the network for a given diffusion model and a…

Machine Learning · Computer Science 2022-05-31 Sai Munikoti , Balasubramaniam Natarajan , Mahantesh Halappanavar

The majority of influence maximization (IM) studies focus on targeting influential seeders to trigger substantial information spread in social networks. In this paper, we consider a new and complementary problem of how to further increase…

Social and Information Networks · Computer Science 2017-06-27 Yishi Lin , Wei Chen , John C. S. Lui

We incorporate self activation into influence propagation and propose the self-activation independent cascade (SAIC) model: nodes may be self activated besides being selected as seeds, and influence propagates from both selected seeds and…

Social and Information Networks · Computer Science 2020-03-13 Lichao Sun , Albert Chen , Philip S. Yu , Wei Chen

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang

Since its introduction in 2003, the influence maximization (IM) problem has drawn significant research attention in the literature. The aim of IM is to select a set of k users who can influence the most individuals in the social network.…

Social and Information Networks · Computer Science 2019-06-19 Hui Li , Mengting Xu , Sourav S Bhowmick , Changsheng Sun , Zhongyuan Jiang , Jiangtao Cui

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…

Social and Information Networks · Computer Science 2020-12-08 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company…

Social and Information Networks · Computer Science 2023-06-06 Shiqi Zhang , Yiqian Huang , Jiachen Sun , Wenqing Lin , Xiaokui Xiao , Bo Tang

The goal of influence maximization (IM) is to select a small set of seed nodes which maximizes the spread of influence on a network. In this work, we propose BOPIM, a Bayesian Optimization (BO) algorithm for IM on temporal networks. The IM…

Social and Information Networks · Computer Science 2026-03-11 Eric Yanchenko

Influence maximization (IM) is a fundamental problem in complex network analysis, with a wide range of real-world applications. To date, existing approaches to influential node identification in IM have predominantly relied on standard…

Social and Information Networks · Computer Science 2026-04-20 Qianshi Wang , Xilong Qu , Wenbin Pei , Nan Li , Qiang Zhang

Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…

Social and Information Networks · Computer Science 2024-10-23 Rahul Kumar Gautam , Anjeneya Swami Kare , S. Durga Bhavani

One key problem in network analysis is the so-called influence maximization problem, which consists in finding a set $S$ of at most $k$ seed users, in a social network, maximizing the spread of information from $S$. This paper studies a…

Computer Science and Game Theory · Computer Science 2020-03-19 Ruben Becker , Gianlorenzo D'Angelo , Hugo Gilbert

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

In this paper, we study the Multi-Round Influence Maximization (MRIM) problem, where influence propagates in multiple rounds independently from possibly different seed sets, and the goal is to select seeds for each round to maximize the…

Social and Information Networks · Computer Science 2019-06-07 Lichao Sun , Weiran Huang , Philip S. Yu , Wei Chen

Given its vast application on online social networks, Influence Maximization (IM) has garnered considerable attention over the last couple of decades. Due to the intricacy of IM, most current research concentrates on estimating the…

Social and Information Networks · Computer Science 2023-04-14 Zonghan Zhang , Zhiqian Chen

Given a social network modeled as a weighted graph $G$, the influence maximization problem seeks $k$ vertices to become initially influenced, to maximize the expected number of influenced nodes under a particular diffusion model. The…

Distributed, Parallel, and Cluster Computing · Computer Science 2021-04-13 Soheil Shahrouz , Saber Salehkaleybar , Matin Hashemi

Influence maximization (IM) is an important topic in network science where a small seed set is chosen to maximize the spread of influence on a network. Recently, this problem has attracted attention on temporal networks where the network…

Social and Information Networks · Computer Science 2023-07-04 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…

Social and Information Networks · Computer Science 2020-04-09 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

Online social networks have been one of the most effective platforms for marketing and advertising. Through "word of mouth" effects, information or product adoption could spread from some influential individuals to millions of users in…

Social and Information Networks · Computer Science 2023-05-17 Tiantian Chen , Bin Liu , Wenjing Liu , Qizhi Fang , Jing Yuan , Weili Wu

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…

Social and Information Networks · Computer Science 2016-09-22 Rico Angell , Grant Schoenebeck