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Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment…

Artificial Intelligence · Computer Science 2015-02-25 Sahin Cem Geyik , Abhishek Saxena , Ali Dasdan

As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…

Machine Learning · Computer Science 2024-08-22 Fynn Oldenburg , Qiwei Han , Maximilian Kaiser

While Mechanistic Interpretability has identified interpretable circuits in LLMs, their causal origins in training data remain elusive. We introduce Mechanistic Data Attribution (MDA), a scalable framework that employs Influence Functions…

Computation and Language · Computer Science 2026-01-30 Jianhui Chen , Yuzhang Luo , Liangming Pan

The increasing complexity of AI systems has made understanding their behavior critical. Numerous interpretability methods have been developed to attribute model behavior to three key aspects: input features, training data, and internal…

Machine Learning · Computer Science 2025-05-30 Shichang Zhang , Tessa Han , Usha Bhalla , Himabindu Lakkaraju

Interpretable machine learning tackles the important problem that humans cannot understand the behaviors of complex machine learning models and how these models arrive at a particular decision. Although many approaches have been proposed, a…

Machine Learning · Computer Science 2019-05-21 Mengnan Du , Ninghao Liu , Xia Hu

Probabilistic models can learn users' preferences from the history of their item adoptions on a social media site, and in turn, recommend new items to users based on learned preferences. However, current models ignore psychological factors…

Information Retrieval · Computer Science 2013-11-07 Jeon-Hyung Kang , Kristina Lerman

Neural ranking models have become increasingly popular for real-world search and recommendation systems in recent years. Unlike their tree-based counterparts, neural models are much less interpretable. That is, it is very difficult to…

Information Retrieval · Computer Science 2024-05-14 Lijun Lyu , Nirmal Roy , Harrie Oosterhuis , Avishek Anand

As a critical task in video sequence classification within computer vision, Online Action Detection (OAD) has garnered significant attention. The sensitivity of mainstream OAD models to varying video viewpoints often hampers their…

Computer Vision and Pattern Recognition · Computer Science 2025-10-15 Liping Xie , Yang Tan , Shicheng Jing , Huimin Lu , Kanjian Zhang

Interactive segmentation uses real-time user inputs, such as mouse clicks, to iteratively refine model predictions. Although not originally designed to address distribution shifts, this paradigm naturally lends itself to such challenges. In…

Computer Vision and Pattern Recognition · Computer Science 2026-04-22 Wentian Xu , Ziyun Liang , Harry Anthony , Yasin Ibrahim , Felix Cohen , Guang Yang , Konstantinos Kamnitsas

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

Machine Learning · Computer Science 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

Knowledge tracing aims to model students' past answer sequences to track the change in their knowledge acquisition during exercise activities and to predict their future learning performance. Most existing approaches ignore the fact that…

Machine Learning · Computer Science 2023-02-07 Yuqi Yue , Xiaoqing Sun , Weidong Ji , Zengxiang Yin , Chenghong Sun

Multi-agent robotic systems are increasingly operating in real-world environments in close proximity to humans, yet are largely controlled by policy models with inscrutable deep neural network representations. We introduce a method for…

Machine Learning · Computer Science 2023-02-24 Renos Zabounidis , Joseph Campbell , Simon Stepputtis , Dana Hughes , Katia Sycara

Multimodal sentiment analysis is an important area for understanding the user's internal states. Deep learning methods were effective, but the problem of poor interpretability has gradually gained attention. Previous works have attempted to…

Computation and Language · Computer Science 2023-05-15 Sixia Li , Shogo Okada

For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…

Information Retrieval · Computer Science 2020-03-17 Xiang Li , Chao Wang , Jiwei Tan , Xiaoyi Zeng , Dan Ou , Bo Zheng

Multi-task learning (MTL) has been successfully used in many real-world applications, which aims to simultaneously solve multiple tasks with a single model. The general idea of multi-task learning is designing kinds of global parameter…

Machine Learning · Computer Science 2023-01-24 Xuewen Tao , Mingming Ha , Xiaobo Guo , Qiongxu Ma , Hongwei Cheng , Wenfang Lin

Machine learning (ML) interpretability techniques can reveal undesirable patterns in data that models exploit to make predictions--potentially causing harms once deployed. However, how to take action to address these patterns is not always…

Multi-task learning (MTL) aims to enhance the performance and efficiency of machine learning models by simultaneously training them on multiple tasks. However, MTL research faces two challenges: 1) effectively modeling the relationships…

Information Retrieval · Computer Science 2023-06-06 Danwei Li , Zhengyu Zhang , Siyang Yuan , Mingze Gao , Weilin Zhang , Chaofei Yang , Xi Liu , Jiyan Yang

Modern recommender systems employ various sequential modules such as self-attention to learn dynamic user interests. However, these methods are less effective in capturing collaborative and transitional signals within user interaction…

Information Retrieval · Computer Science 2023-12-27 Tianyu Zhu , Yansong Shi , Yuan Zhang , Yihong Wu , Fengran Mo , Jian-Yun Nie

Personalized Large Language Models (PLLMs) aim to align model outputs with individual user preferences, a crucial capability for user-centric applications. However, the prevalent approach of fine-tuning a separate module for each user faces…

Computation and Language · Computer Science 2025-11-27 Xiaopeng Li , Yuanjin Zheng , Wanyu Wang , wenlin zhang , Pengyue Jia , Yiqi Wang , Maolin Wang , Xuetao Wei , Xiangyu Zhao

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui