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Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for…

Providing explanations within the recommendation system would boost user satisfaction and foster trust, especially by elaborating on the reasons for selecting recommended items tailored to the user. The predominant approach in this domain…

Information Retrieval · Computer Science 2024-02-07 Yicui Peng , Hao Chen , Chingsheng Lin , Guo Huang , Jinrong Hu , Hui Guo , Bin Kong , Shu Hu , Xi Wu , Xin Wang

Explainable AI aims to render model behavior understandable by humans, which can be seen as an intermediate step in extracting causal relations from correlative patterns. Due to the high risk of possible fatal decisions in image-based…

Computer Vision and Pattern Recognition · Computer Science 2023-06-16 Lukas Klein , João B. S. Carvalho , Mennatallah El-Assady , Paolo Penna , Joachim M. Buhmann , Paul F. Jaeger

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Online advertising revenues account for an increasing share of publishers' revenue streams, especially for small and medium-sized publishers who depend on the advertisement networks of tech companies such as Google and Facebook. Thus…

Machine Learning · Computer Science 2021-11-18 Max Würfel , Qiwei Han , Maximilian Kaiser

Feature attribution is widely used in interpretable machine learning to explain how influential each measured input feature value is for an output inference. However, measurements can be uncertain, and it is unclear how the awareness of…

Machine Learning · Computer Science 2021-01-26 Danding Wang , Wencan Zhang , Brian Y. Lim

This document is a guide to the implementation of true online emphatic TD($\lambda$), a model-free temporal-difference algorithm for learning to make long-term predictions which combines the emphasis idea (Sutton, Mahmood & White 2015) and…

Machine Learning · Computer Science 2015-07-28 Richard S. Sutton

An effective online recommendation system should jointly capture users' long-term and short-term preferences in both users' internal behaviors (from the target recommendation task) and external behaviors (from other tasks). However, it is…

Information Retrieval · Computer Science 2021-11-29 Ruobing Xie , Yalong Wang , Rui Wang , Yuanfu Lu , Yuanhang Zou , Feng Xia , Leyu Lin

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Feature attribution methods are popular in interpretable machine learning. These methods compute the attribution of each input feature to represent its importance, but there is no consensus on the definition of "attribution", leading to…

Machine Learning · Computer Science 2021-12-16 Yilun Zhou , Serena Booth , Marco Tulio Ribeiro , Julie Shah

This paper re-examines the Shapley value methods for attribution analysis in the area of online advertising. As a credit allocation solution in cooperative game theory, Shapley value method directly quantifies the contribution of online…

Econometrics · Economics 2018-04-17 Kaifeng Zhao , Seyed Hanif Mahboobi , Saeed R. Bagheri

Image classification models have achieved satisfactory performance on many datasets, sometimes even better than human. However, The model attention is unclear since the lack of interpretability. This paper investigates the fidelity and…

Computer Vision and Pattern Recognition · Computer Science 2020-09-30 Wenjia Xu , Jiuniu Wang , Yang Wang , Guangluan Xu , Wei Dai , Yirong Wu

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

Today, the acquisition of various behavioral log data has enabled deeper understanding of customer preferences and future behaviors in the marketing field. In particular, multimodal deep learning has achieved highly accurate predictions by…

Computational Engineering, Finance, and Science · Computer Science 2024-05-14 Junichiro Niimi

Conventional machine learning methods are predominantly designed to predict outcomes based on a single data type. However, practical applications may encompass data of diverse types, such as text, images, and audio. We introduce…

In online advertising, it is highly important to predict the probability and the value of a conversion (e.g., a purchase). It not only impacts user experience by showing relevant ads, but also affects ROI of advertisers and revenue of…

Machine Learning · Computer Science 2022-05-26 Hui Gao , Yihan Yang

Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…

Multimedia · Computer Science 2020-01-06 Huaizheng Zhang , Yong Luo , Qiming Ai , Yonggang Wen

Feature attribution is essential for interpreting deep learning models, particularly in time-series domains such as healthcare, biometrics, and human-AI interaction. However, standard attribution methods, such as Integrated Gradients or…

Machine Learning · Computer Science 2025-09-25 Benedikt W. Hosp

In the rapidly evolving field of online fashion shopping, the need for more personalized and interactive image retrieval systems has become paramount. Existing methods often struggle with precisely manipulating specific garment attributes…

Computer Vision and Pattern Recognition · Computer Science 2024-09-17 Vittorio Casula , Lorenzo Berlincioni , Luca Cultrera , Federico Becattini , Chiara Pero , Carmen Bisogni , Marco Bertini , Alberto Del Bimbo