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Marketers employ various online advertising channels to reach customers, and they are particularly interested in attribution for measuring the degree to which individual touchpoints contribute to an eventual conversion. The availability of…

Methodology · Statistics 2023-02-14 Jun Tao , Qian Chen , James W. Snyder , Arava Sai Kumar , Amirhossein Meisami , Lingzhou Xue

Attribution theory explains how individuals interpret and attribute others' behavior in a social context by employing personal (dispositional) and impersonal (situational) causality. Large Language Models (LLMs), trained on human-generated…

Computation and Language · Computer Science 2026-03-31 Hossein Salemi , Jitin Krishnan , Hemant Purohit

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized…

Information Retrieval · Computer Science 2023-12-01 Kelong Mao , Jieming Zhu , Liangcai Su , Guohao Cai , Yuru Li , Zhenhua Dong

Interpretability is an important area of research for safe deployment of machine learning systems. One particular type of interpretability method attributes model decisions to input features. Despite active development, quantitative…

Machine Learning · Computer Science 2019-11-06 Mengjiao Yang , Been Kim

Interpretable machine learning offers insights into what factors drive a certain prediction of a black-box system. A large number of interpreting methods focus on identifying explanatory input features, which generally fall into two main…

Machine Learning · Computer Science 2023-06-02 Vy Vo , Van Nguyen , Trung Le , Quan Hung Tran , Gholamreza Haffari , Seyit Camtepe , Dinh Phung

Recent advances in unsupervised domain adaptation have significantly improved the recognition accuracy of CNNs by alleviating the domain shift between (labeled) source and (unlabeled) target data distributions. While the problem of…

Computer Vision and Pattern Recognition · Computer Science 2022-05-13 Le Thanh Nguyen-Meidine , Madhu Kiran , Marco Pedersoli , Jose Dolz , Louis-Antoine Blais-Morin , Eric Granger

Explainable AI is an emerging field providing solutions for acquiring insights into automated systems' rationale. It has been put on the AI map by suggesting ways to tackle key ethical and societal issues. Existing explanation techniques…

Machine Learning · Computer Science 2022-05-02 Ioannis Mollas , Nick Bassiliades , Grigorios Tsoumakas

While achieving tremendous success in various fields, existing multi-agent reinforcement learning (MARL) with a black-box neural network makes decisions in an opaque manner that hinders humans from understanding the learned knowledge and…

Machine Learning · Computer Science 2025-03-05 Zichuan Liu , Yuanyang Zhu , Zhi Wang , Yang Gao , Chunlin Chen

Consumption Drives Production (CDP) on social platforms aims to deliver interpretable incentive signals for creator ecosystem building and resource utilization improvement, which strongly relies on attribution. In large-scale and complex…

Social and Information Networks · Computer Science 2026-05-26 Yuguang Liu , Luyao Xia , Hu Liu , Zhangxi Yan , Jian Liang , Han Li , Kun Gai

With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…

Information Retrieval · Computer Science 2025-05-09 Xin Song , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Xiaoyi Zeng , Jing Zhang

To better understand the output of deep neural networks (DNN), attribution based methods have been an important approach for model interpretability, which assign a score for each input dimension to indicate its importance towards the model…

Computer Vision and Pattern Recognition · Computer Science 2023-12-22 Zhiyu Zhu , Huaming Chen , Jiayu Zhang , Xinyi Wang , Zhibo Jin , Minhui Xue , Dongxiao Zhu , Kim-Kwang Raymond Choo

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Product feature recommendations are critical for online customers to purchase the right products based on the right features. For a customer, selecting the product that has the best trade-off between price and functionality is a…

Information Retrieval · Computer Science 2021-05-04 Mingming Guo , Nian Yan , Xiquan Cui , Simon Hughes , Khalifeh Al Jadda

Adapting model parameters to incoming streams of data is a crucial factor to deep learning scalability. Interestingly, prior continual learning strategies in online settings inadvertently anchor their updated parameters to a local parameter…

Machine Learning · Computer Science 2022-09-30 Siddhartha Datta , Nigel Shadbolt

With the advancements of sensor hardware, traffic infrastructure and deep learning architectures, trajectory prediction of vehicles has established a solid foundation in intelligent transportation systems. However, existing solutions are…

Artificial Intelligence · Computer Science 2024-11-13 Jia Quan Loh , Xuewen Luo , Fan Ding , Hwa Hui Tew , Junn Yong Loo , Ze Yang Ding , Susilawati Susilawati , Chee Pin Tan

With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is…

Computer Vision and Pattern Recognition · Computer Science 2020-12-23 Jun Ikeda , Hiroyuki Seshime , Xueting Wang , Toshihiko Yamasaki

Vehicle arrival time prediction has been studied widely. With the emergence of IoT devices and deep learning techniques, estimated time of arrival (ETA) has become a critical component in intelligent transportation systems. Though many…

Machine Learning · Computer Science 2022-06-20 Hieu Tran , Son Nguyen , I-Ling Yen , Farokh Bastani

This paper introduces the Actuarial Neural Additive Model, an inherently interpretable deep learning model for general insurance pricing that offers fully transparent and interpretable results while retaining the strong predictive power of…

Machine Learning · Computer Science 2025-09-11 Patrick J. Laub , Tu Pho , Bernard Wong