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We investigate the impact of community structure on information diffusion with the linear threshold model. Our results demonstrate that modular structure may have counter-intuitive effects on information diffusion when social reinforcement…

Physics and Society · Physics 2014-09-19 Azadeh Nematzadeh , Emilio Ferrara , Alessandro Flammini , Yong-Yeol Ahn

We study the dynamics of epidemic spreading processes aimed at spontaneous dissemination of information updates in populations with complex connectivity patterns. The influence of the topological structure of the network in these processes…

Statistical Mechanics · Physics 2009-11-10 Yamir Moreno , Maziar Nekovee , Alessandro Vespignani

In this chapter, we apply the theoretical framework introduced in the previous chapter to study how the modular structure of the social network affects the spreading of complex contagion. In particular, we focus on the notion of optimal…

Physics and Society · Physics 2018-06-04 Azadeh Nematzadeh , Nathaniel Rodriguez , Alessandro Flammini , Yong-Yeol Ahn

Spreading dynamics of information and diseases are usually analyzed by using a unified framework and analogous models. In this paper, we propose a model to emphasize the essential difference between information spreading and epidemic…

Physics and Society · Physics 2015-05-28 Linyuan Lü , Duan-Bing Chen , Tao Zhou

Recent empirical studies have confirmed the key roles of complex contagion mechanisms such as memory, social reinforcement, and decay effects in information diffusion and behaviour spreading. Inspired by this fact, we here propose a new…

Physics and Society · Physics 2014-08-20 Pengbi Cui , Ming Tang , Zhi-Xi Wu

When multiple innovations compete for adoption, historical chance leading to early advantage can generate lock-in effects that allow suboptimal innovations to succeed at the expense of superior alternatives. Research on the diffusion of…

Physics and Society · Physics 2023-02-01 Joshua Becker

Exploring the internal mechanism of information spreading is critical for understanding and controlling the process. Traditional spreading models often assume individuals play the same role in the spreading process. In reality, however,…

Social and Information Networks · Computer Science 2025-07-10 Chang Su , Fang Zhou , Linyuan Lü

We analyze information diffusion using empirical data that tracks online communication around two instances of mass political mobilization, including the year that lapsed in-between the protests. We compare the global properties of the…

Physics and Society · Physics 2015-06-16 Raquel A. Baños , Javier Borge-Holthoefer , Ning Wang , Yamir Moreno , Sandra González-Bailón

Time plays an essential role in the diffusion of information, influence and disease over networks. In many cases we only observe when a node copies information, makes a decision or becomes infected -- but the connectivity, transmission…

Social and Information Networks · Computer Science 2011-05-05 Manuel Gomez Rodriguez , David Balduzzi , Bernhard Schölkopf

We study diffusion of information packets on several classes of structured networks. Packets diffuse from a randomly chosen node to a specified destination in the network. As local transport rules we consider random diffusion and an…

Statistical Mechanics · Physics 2015-06-24 Bosiljka Tadic , Stefan Thurner

In this paper we study a simple cascading process in a structured heterogeneous population, namely, a network composed of two loosely coupled communities. We demonstrate that under certain conditions the cascading dynamics in such a network…

Statistical Mechanics · Physics 2008-03-14 Aram Galstyan , Paul Cohen

The effective use of limited resources for controlling spreading processes on networks is of prime significance in diverse contexts, ranging from the identification of "influential spreaders" for maximizing information dissemination and…

Social and Information Networks · Computer Science 2022-06-01 Andrey Y. Lokhov , David Saad

We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular…

Physics and Society · Physics 2009-11-13 Julián Candia , Karina I. Mazzitello

The dynamics of information dissemination in social networks is of paramount importance in processes such as rumors or fads propagation, spread of product innovations or "word-of-mouth" communications. Due to the difficulty in tracking a…

Physics and Society · Physics 2010-03-01 Jose Luis Iribarren , Esteban Moro

Diffusion processes in networks are increasingly used to model the spread of information and social influence. In several applications in computational sustainability such as the spread of wildlife, infectious diseases and traffic mobility…

Social and Information Networks · Computer Science 2013-09-27 Akshat Kumar , Daniel Sheldon , Biplav Srivastava

Widespread interest in the diffusion of information through social networks has produced a large number of Social Dynamics models. A majority of them use theoretical hypothesis to explain their diffusion mechanisms while the few empirically…

Physics and Society · Physics 2011-05-18 José Luis Iribarren , Esteban Moro

As two main focuses of the study of complex networks, the community structure and the dynamics on networks have both attracted much attention in various scientific fields. However, it is still an open question how the community structure is…

Physics and Society · Physics 2010-05-11 Xue-Qi Cheng , Hua-Wei Shen

The observation that real complex networks have internal structure has important implication for dynamic processes occurring on such topologies. Here we investigate the impact of community structure on a model of information transfer able…

Physics and Society · Physics 2009-11-13 Leon Danon , Alex Arenas , Albert Diaz-Guilera

Typically, contagion strength is modeled by a transmission rate $\lambda$, whereby all nodes in a network are treated uniformly in a mean-field approximation. However, local agents react differently to the same contagion based on their…

Physics and Society · Physics 2014-01-28 Pouya Manshour , Afshin Montakhab

We study the effectiveness of using multiple phases for maximizing the extent of information diffusion through a social network, and present insights while considering various aspects. In particular, we focus on the independent cascade…

Social and Information Networks · Computer Science 2018-02-27 Swapnil Dhamal
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