Related papers: Can social influence be exploited to compromise se…

While there is ample evidence that social and communication networks play a key role during the spread of new ideas, products, or services, network effects are expected to have diminished influence in the stationary state, when all users…

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Online social media, such as Twitter and Instagram, democratized information broadcast, allowing anyone to share information about themselves and their surroundings at an unprecedented scale. The large volume of information thus posted on…

The increased popularity and ubiquitous availability of online social networks and globalised Internet access have affected the way in which people share content. The information that users willingly disclose on these platforms can be used…

Recommendation systems are pervasive in the digital economy. An important assumption in many deployed systems is that user consumption reflects user preferences in a static sense: users consume the content they like with no other…

How an information spreads throughout a social network is a valuable knowledge sought by many groups such as marketing enterprises and political parties. If they can somehow predict the impact of a given message or manipulate it in order to…

Despite their playful purpose social media changed the way users access information, debate, and form their opinions. Recent studies, indeed, showed that users online tend to promote their favored narratives and thus to form polarized…

Social engineering attacks are a major cyber threat because they often serve as a first step for an attacker to break into an otherwise well-defended network, steal victims' credentials, and cause financial losses. The problem has received…

Cyberaggression has been studied in various contexts and online social platforms, and modeled on different data using state-of-the-art machine and deep learning algorithms to enable automatic detection and blocking of this behavior. Users…

The extensive dissemination of false information in social networks affects netizens social lives, morals, and behaviours. When a neighbour expresses strong emotions (e.g., fear, anger, excitement) based on a false statement, these emotions…

The work investigates the influence of leader's strategy on opinion formation in artificial networked societies. The strength of the social influence is assumed to be dictated by distance from one agent to another, as well as individual…

In recent years, industry leaders and researchers have proposed to use technical provenance standards to address visual misinformation spread through digitally altered media. By adding immutable and secure provenance information such as…

Research on peer effects in sociology has been focused for long on social influence power to investigate the social foundations for social interactions. This paper extends Xu(2011)'s large--network--based game model by allowing for…

We examined the influence of three social engineering strategies on users' judgments of how safe it is to click on a link in an email. The three strategies examined were authority, scarcity and social proof, and the emails were either…

We investigate the manipulation of power indices in TU-cooperative games by stimulating (subject to a budget constraint) changes in the propensity of other players to participate to the game. We display several algorithms that show that the…

Detecting influential users, called the influence maximization problem on social networks, is an important graph mining problem with many diverse applications such as information propagation, market advertising, and rumor controlling. There…

Research shows that phishing emails often utilize persuasion techniques, such as social proof, liking, consistency, authority, scarcity, and reciprocity to gain trust to obtain sensitive information or maliciously infect devices. The link…

Social media are used as main discussion channels by millions of individuals every day. The content individuals produce in daily social-media-based micro-communications, and the emotions therein expressed, may impact the emotional states of…

A sender with private preferences would like to influence a receiver's action by providing information through a statistical test. The technology for information production is controlled by a monopolist intermediary, who offers a menu of…

This paper presents the research of the influence of cognitive, behavioral, representational factors on the susceptibility of the participants in social networks to misinformation, as well as on the activity of the nodes in this regard. The…