Related papers: Fatigue-Aware Ad Creative Selection
In the online advertising industry, the process of designing an ad creative (i.e., ad text and image) requires manual labor. Typically, each advertiser launches multiple creatives via online A/B tests to infer effective creatives for the…
In online advertising, the demand-side platform (a.k.a. DSP) enables advertisers to create different ad creatives for real-time bidding. Intuitively, advertisers tend to create more ad creatives for a single photo to increase the…
Online advertising platforms host hundreds of thousands of A/B tests, but the platform's delivery algorithm routes each creative to the audience it predicts will engage. Every two-arm test therefore conflates the creative's effect with the…
Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…
Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After…
Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advertisers and advertising revenue for platforms. With the advent…
As recommender systems send a massive amount of content to keep users engaged, users may experience fatigue which is contributed by 1) an overexposure to irrelevant content, 2) boredom from seeing too many similar recommendations. To…
Selecting the best set of ads is critical for advertisers for a given set of keywords, which involves the composition of ads from millions of candidates. While click through rates (CTRs) are important, there could be high correlation among…
"Creativity is the heart and soul of advertising services". Effective creatives can create a win-win scenario: advertisers can reach target users and achieve marketing objectives more effectively, users can more quickly find products of…
In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the…
The quality of user experience online is affected by the relevance and placement of advertisements. We propose a new system for selecting and displaying visual advertisements in image search result sets. Our method compares the visual…
Ad creative is one of the main mediums for e-commerce advertising. In our approach we decouple this dynamic creative optimization into two stages, a cascaded structure that can trade off between effectiveness and efficiency. In the first…
Efficient algorithms for searching for optimal saturated designs are widely available. They maximize a given efficiency measure (such as D-optimality) and provide an optimum design. Nevertheless, they do not guarantee a \emph{global}…
The effectiveness of ad creatives is greatly influenced by their visual appearance. Advertising platforms can generate ad creatives with different appearances by combining creative elements provided by advertisers. However, with the…
Ad creatives are one of the prominent mediums for online e-commerce advertisements. Ad creatives with enjoyable visual appearance may increase the click-through rate (CTR) of products. Ad creatives are typically handcrafted by advertisers…
This survey examines the most effective retrieval algorithms utilized in ad recommendation and content recommendation systems. Ad targeting algorithms rely on detailed user profiles and behavioral data to deliver personalized…
Assessing aesthetic preference is a fundamental task related to human cognition. It can also contribute to various practical applications such as image creation for online advertisements. Despite crucial influences of image quality,…
In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over…
Optimization is ubiquitous in our daily lives. In the past, (sub-)optimal solutions to any problem have been derived by trial and error, sheer luck, or the expertise of knowledgeable individuals. In our contemporary age, there thankfully…
Over the past decade, advertising has emerged as the primary source of revenue for many web sites and apps. In this paper we report a first-of-its-kind study that seeks to broadly understand the features, mechanisms and dynamics of display…