Related papers: Fatigue-Aware Ad Creative Selection
The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is…
This research focuses on the bid optimization problem in the real-time bidding setting for online display advertisements, where an advertiser, or the advertiser's agent, has access to the features of the website visitor and the type of ad…
Real-time bidding (RTB) has become a major paradigm of display advertising. Each ad impression generated from a user visit is auctioned in real time, where demand-side platform (DSP) automatically provides bid price usually relying on the…
Drivers in ridesharing platforms exhibit cognitive atrophy and fatigue as they accept ride offers along the day, which can have a significant impact on the overall efficiency of the ridesharing platform. In contrast to the current…
Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the…
In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a challenging task, due to the highly uncertain environment of…
Homepage is the first touch point in the customer's journey and is one of the prominent channels of revenue for many e-commerce companies. A user's attention is mostly captured by homepage banner images (also called Ads/Creatives). The set…
Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…
This paper introduces a signature-based framework for detecting advertising creative fatigue using path signatures, a geometric representation from rough path theory. Creative fatigue -- the degradation of creative effectiveness under…
Display advertising has been a significant source of revenue for publishers and ad networks in online advertising ecosystem. One of the main goals in display advertising is to maximize user response rate for advertising campaigns, such as…
Advertising creatives are ubiquitous in E-commerce advertisements and aesthetic creatives may improve the click-through rate (CTR) of the products. Nowadays smart advertisement platforms provide the function of compositing creatives based…
Display Ads and the generalized assignment problem are two well-studied online packing problems with important applications in ad allocation and other areas. In both problems, ad impressions arrive online and have to be allocated…
Generative AI systems have been heralded as tools for augmenting human creativity and inspiring divergent thinking, though with little empirical evidence for these claims. This paper explores the effects of exposure to AI-generated images…
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. However, due to the position and size of the ad slot, lots of…
There is more to images than their objective physical content: for example, advertisements are created to persuade a viewer to take a certain action. We propose the novel problem of automatic advertisement understanding. To enable research…
Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…
The rapid development of artificial intelligence (AI) has fundamentally transformed creative work practices in the design industry. Existing studies have identified both opportunities and challenges for creative practitioners in their…
Strategic recommendations (SR) refer to the problem where an intelligent agent observes the sequential behaviors and activities of users and decides when and how to interact with them to optimize some long-term objectives, both for the user…
Professional-grade software applications are powerful but complicated$-$expert users can achieve impressive results, but novices often struggle to complete even basic tasks. Photo editing is a prime example: after loading a photo, the user…
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the…