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The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…

Information Retrieval · Computer Science 2025-03-27 Rong Chen , Shuzhi Cao , Ailong He , Shuguang Han , Jufeng Chen

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

The significance of modeling long-term user interests for CTR prediction tasks in large-scale recommendation systems is progressively gaining attention among researchers and practitioners. Existing work, such as SIM and TWIN, typically…

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

For better user satisfaction and business effectiveness, more and more attention has been paid to the sequence-based recommendation system, which is used to infer the evolution of users' dynamic preferences, and recent studies have noticed…

Information Retrieval · Computer Science 2021-07-15 Zhi Bian , Shaojun Zhou , Hao Fu , Qihong Yang , Zhenqi Sun , Junjie Tang , Guiquan Liu , Kaikui Liu , Xiaolong Li

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Sequential recommendation predicts user preferences over time and has achieved remarkable success. However, the growing length of user interaction sequences and the complex entanglement of evolving user interests and intentions introduce…

Information Retrieval · Computer Science 2025-08-06 Haoran Zhang , Jingtong Liu , Jiangzhou Deng , Junpeng Guo

Click-through rate (CTR) prediction models estimates the probability of a user-item click by modeling interactions across a vast feature space. A fundamental yet often overlooked challenge is the inherent heterogeneity of these features:…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Moyu Zhang , Chaofan Fan , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance…

Machine Learning · Computer Science 2018-10-22 Muhammad Asiful Islam , Ramakrishnan Srikant , Sugato Basu

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Recent studies on Click-Through Rate (CTR) prediction has reached new levels by modeling longer user behavior sequences. Among others, the two-stage methods stand out as the state-of-the-art (SOTA) solution for industrial applications. The…

Information Retrieval · Computer Science 2022-09-27 Qiwei Chen , Yue Xu , Changhua Pei , Shanshan Lv , Tao Zhuang , Junfeng Ge

Rich user behavior data has been proven to be of great value for click-through rate prediction tasks, especially in industrial applications such as recommender systems and online advertising. Both industry and academy have paid much…

Information Retrieval · Computer Science 2020-06-30 Pi Qi , Xiaoqiang Zhu , Guorui Zhou , Yujing Zhang , Zhe Wang , Lejian Ren , Ying Fan , Kun Gai

Session-based recommendation (SBR) aims to predict the following item a user will interact with during an ongoing session. Most existing SBR models focus on designing sophisticated neural-based encoders to learn a session representation,…

Information Retrieval · Computer Science 2024-05-03 Minjin Choi , Hye-young Kim , Hyunsouk Cho , Jongwuk Lee

Click through rate(CTR) prediction is a core task in advertising systems. The booming e-commerce business in our company, results in a growing number of scenes. Most of them are so-called long-tail scenes, which means that the traffic of a…

Artificial Intelligence · Computer Science 2020-11-25 Junyou He , Guibao Mei , Feng Xing , Xiaorui Yang , Yongjun Bao , Weipeng Yan

User behavior sequences in modern recommendation systems exhibit significant length heterogeneity, ranging from sparse short-term interactions to rich long-term histories. While longer sequences provide more context, we observe that…

Artificial Intelligence · Computer Science 2026-01-28 Zhicheng Zhang , Zhaocheng Du , Jieming Zhu , Jiwei Tang , Fengyuan Lu , Wang Jiaheng , Song-Li Wu , Qianhui Zhu , Jingyu Li , Hai-Tao Zheng , Zhenhua Dong

User interests manifest a dynamic pattern within the course of a day, e.g., a user usually favors soft music at 8 a.m. but may turn to ambient music at 10 p.m. To model dynamic interests in a day, hour embedding is widely used in…

Information Retrieval · Computer Science 2025-01-28 Yongchun Zhu , Guanyu Jiang , Jingwu Chen , Feng Zhang , Xiao Yang , Zuotao Liu

Incorporating item content information into click-through rate (CTR) prediction models remains a challenge, especially with the time and space constraints of industrial scenarios. The content-encoding paradigm, which integrates user and…

Information Retrieval · Computer Science 2024-03-22 Qijiong Liu , Hengchang Hu , Jiahao Wu , Jieming Zhu , Min-Yen Kan , Xiao-Ming Wu

As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost…

Information Retrieval · Computer Science 2025-12-23 Honghao Li , Yiwen Zhang , Yi Zhang , Hanwei Li , Lei Sang , Jieming Zhu

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer…

Information Retrieval · Computer Science 2024-02-20 Xu Chen , Zida Cheng , Jiangchao Yao , Chen Ju , Weilin Huang , Jinsong Lan , Xiaoyi Zeng , Shuai Xiao

We introduce Deep Inception Networks (DINs), a family of Deep Learning models that provide a general framework for end-to-end systematic trading strategies. DINs extract time series (TS) and cross sectional (CS) features directly from daily…

Trading and Market Microstructure · Quantitative Finance 2023-07-13 Tom Liu , Stephen Roberts , Stefan Zohren