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The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing…

Recommendation systems are essential for personalizing e-commerce shopping experiences. Among these, Trigger-Induced Recommendation (TIR) has emerged as a key scenario, which utilizes a trigger item (explicitly represents a user's…

Information Retrieval · Computer Science 2026-02-17 Zhihao Lv , Longtao Zhang , Ailong He , Shuzhi Cao , Shuguang Han , Jufeng Chen

To cater to users' desire for an immersive browsing experience, numerous e-commerce platforms provide various recommendation scenarios, with a focus on Trigger-Induced Recommendation (TIR) tasks. However, the majority of current TIR methods…

Information Retrieval · Computer Science 2024-08-08 Jianxing Ma , Zhibo Xiao , Luwei Yang , Hansheng Xue , Xuanzhou Liu , Wen Jiang , Wei Ning , Guannan Zhang

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…

Information Retrieval · Computer Science 2025-11-19 Jieming Zhu , Jinyang Liu , Shuai Yang , Qi Zhang , Xiuqiang He

Click-through rate (CTR) Prediction is of great importance in real-world online ads systems. One challenge for the CTR prediction task is to capture the real interest of users from their clicked items, which is inherently biased by…

Information Retrieval · Computer Science 2022-04-04 Congcong Liu , Yuejiang Li , Jian Zhu , Xiwei Zhao , Changping Peng , Zhangang Lin , Jingping Shao

Boosting sales of e-commerce services is guaranteed once users find more matching items to their interests in a short time. Consequently, recommendation systems have become a crucial part of any successful e-commerce services. Although…

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…

Information Retrieval · Computer Science 2023-07-17 Qi-Wei Wang , Hongyu Lu , Yu Chen , Da-Wei Zhou , De-Chuan Zhan , Ming Chen , Han-Jia Ye

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature…

Information Retrieval · Computer Science 2019-04-30 Bin Liu , Ruiming Tang , Yingzhi Chen , Jinkai Yu , Huifeng Guo , Yuzhou Zhang

Modeling sequential user behaviors for future behavior prediction is crucial in improving user's information retrieval experience. Recent studies highlight the importance of incorporating contextual information to enhance prediction…

Information Retrieval · Computer Science 2025-10-01 Xu Chen , Yunmeng Shu , Yuangang Pan , Jinsong Lan , Xiaoyong Zhu , Shuai Xiao , Haojin Zhu , Ivor W. Tsang , Bo Zheng

Cross-Domain Sequential Recommendation (CDSR) aims to predict future interactions based on user's historical sequential interactions from multiple domains. Generally, a key challenge of CDSR is how to mine precise cross-domain user…

Information Retrieval · Computer Science 2023-04-11 Jiangxia Cao , Xin Cong , Jiawei Sheng , Tingwen Liu , Bin Wang

Transformer-based sequential recommendation (SR) models excel at modeling long-range dependencies in user behavior via self-attention. However, updating them with continuously arriving behavior sequences incurs high computational costs or…

Information Retrieval · Computer Science 2025-11-25 Gyuseok Lee , Hyunsik Yoo , Junyoung Hwang , SeongKu Kang , Hwanjo Yu

Deep neural networks (DNNs) that incorporated lifelong sequential modeling (LSM) have brought great success to recommendation systems in various social media platforms. While continuous improvements have been made in domain-specific LSM,…

Information Retrieval · Computer Science 2024-05-20 Ruijie Hou , Zhaoyang Yang , Yu Ming , Hongyu Lu , Zhuobin Zheng , Yu Chen , Qinsong Zeng , Ming Chen

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading…

Information Retrieval · Computer Science 2023-06-28 Jianxin Chang , Chenbin Zhang , Zhiyi Fu , Xiaoxue Zang , Lin Guan , Jing Lu , Yiqun Hui , Dewei Leng , Yanan Niu , Yang Song , Kun Gai

Sequential recommendation has become increasingly essential in various online services. It aims to model the dynamic preferences of users from their historical interactions and predict their next items. The accumulated user behavior records…

Information Retrieval · Computer Science 2021-02-19 Qiaoyu Tan , Jianwei Zhang , Ninghao Liu , Xiao Huang , Hongxia Yang , Jingren Zhou , Xia Hu

In this paper, we propose a novel model named DemiNet (short for DEpendency-Aware Multi-Interest Network) to address the above two issues. To be specific, we first consider various dependency types between item nodes and perform…

Information Retrieval · Computer Science 2024-03-12 Yule Wang , Qiang Luo , Yue Ding , Yunzhe Li , Dong Wang , Hongbo Deng

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang
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