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Influence propagation in social networks is a central problem in modern social network analysis, with important societal applications in politics and advertising. A large body of work has focused on cascading models, viral marketing, and…

Social and Information Networks · Computer Science 2024-07-02 Zachary M. Boyd , Nicolas Fraiman , Jeremy L. Marzuola , Peter J. Mucha , Braxton Osting

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks. V. S. Lakshmanan , Mark Schmidt

Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Huawei Shen , Junming Huang , Guoqing Zhang , Xueqi Cheng

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

Social and Information Networks · Computer Science 2022-09-15 Arkaprava Saha , Xiangyu Ke , Arijit Khan , Laks V. S. Lakshmanan

Evaluating influence spread in social networks is a fundamental procedure to estimate the word-of-mouth effect in viral marketing. There are enormous studies about this topic; however, under the standard stochastic cascade models, the exact…

Data Structures and Algorithms · Computer Science 2017-01-09 Takanori Maehara , Hirofumi Suzuki , Masakazu Ishihata

Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…

Optimization and Control · Mathematics 2022-09-28 Vinicius Ferreira , Artur Pessoa , Thibaut Vidal

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

Given a hypergraph, influence maximization (IM) is to discover a seed set containing $k$ vertices that have the maximal influence. Although the existing vertex-based IM algorithms perform better than the hyperedge-based algorithms by…

Social and Information Networks · Computer Science 2024-06-05 Lingling Zhang , Hong Jiang , Ye Yuan , Guoren Wang

In this paper, we propose a new data based model for influence maximization in online social networks. We use the theory of belief functions to overcome the data imperfection problem. Besides, the proposed model searches to detect…

Social and Information Networks · Computer Science 2016-10-21 Siwar Jendoubi , Arnaud Martin , Ludovic Liétard , Hend Hadji , Boutheina Yaghlane

We adopt the statistical framework on robustness proposed by Watson and Holmes in 2016 and then tackle the practical challenges that hinder its applicability to network models. The goal is to evaluate how the quality of an inference for a…

Methodology · Statistics 2020-12-08 Marios Papamichalis , Simon Lunagomez , Patrick J. Wolfe

In this paper, we present an algorithmic study on how to surpass competitors in popularity by strategic promotions in social networks. We first propose a novel model, in which we integrate the Preferential Attachment (PA) model for…

Social and Information Networks · Computer Science 2024-09-18 Hao Liao , Sheng Bi , Jiao Wu , Wei Zhang , Mingyang Zhou , Rui Mao , Wei Chen

Nowadays, people in the modern world communicate with their friends, relatives, and colleagues through the internet. Persons/nodes and communication/edges among them form a network. Social media networks are a type of network where people…

Social and Information Networks · Computer Science 2025-07-01 Rahul Kumar Gautam

Given a graph $G$, a community structure $\mathcal{C}$, and a budget $k$, the fair influence maximization problem aims to select a seed set $S$ ($|S|\leq k$) that maximizes the influence spread while narrowing the influence gap between…

Data Structures and Algorithms · Computer Science 2023-11-23 Xiaobin Rui , Zhixiao Wang , Jiayu Zhao , Lichao Sun , Wei Chen

Influence diffusion and influence maximization in large-scale online social networks (OSNs) have been extensively studied, because of their impacts on enabling effective online viral marketing. Existing studies focus on social networks with…

Social and Information Networks · Computer Science 2012-12-04 Yanhua Li , Wei Chen , Yajun Wang , Zhi-Li Zhang

Influence propagation in social networks has recently received large interest. In fact, the understanding of how influence propagates among subjects in a social network opens the way to a growing number of applications. Many efforts have…

Social and Information Networks · Computer Science 2018-01-30 Luca Luceri , Torsten Braun , Silvia Giordano

Influence maximization in temporal social networks presents unique challenges due to the dynamic interactions that evolve over time. Traditional diffusion models often fall short in capturing the real-world complexities of active-inactive…

Social and Information Networks · Computer Science 2025-07-24 Aaqib Zahoor , Iqra Altaf Gillani , Janib ul Bashir

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…

Social and Information Networks · Computer Science 2024-10-23 Rahul Kumar Gautam , Anjeneya Swami Kare , S. Durga Bhavani

Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so…

Data Structures and Algorithms · Computer Science 2016-06-23 Christian Borgs , Michael Brautbar , Jennifer Chayes , Brendan Lucier