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Influence maximization (IM) is the problem of finding for a given $s\geq 1$ a set $S$ of $|S|=s$ nodes in a network with maximum influence. With stochastic diffusion models, the influence of a set $S$ of seed nodes is defined as the…

Machine Learning · Computer Science 2019-10-30 Gal Sadeh , Edith Cohen , Haim Kaplan

We study the online influence maximization problem in social networks under the independent cascade model. Specifically, we aim to learn the set of "best influencers" in a social network online while repeatedly interacting with it. We…

Machine Learning · Computer Science 2018-06-20 Zheng Wen , Branislav Kveton , Michal Valko , Sharan Vaswani

The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…

Social and Information Networks · Computer Science 2025-07-31 Aaqib Zahoor , Iqra Altaf Gillani , Janibul Bashir

Finding the seed set that maximizes the influence spread over a network is a well-known NP-hard problem. Though a greedy algorithm can provide near-optimal solutions, the subproblem of influence estimation renders the solutions inefficient.…

Machine Learning · Computer Science 2023-10-17 George Panagopoulos , Nikolaos Tziortziotis , Michalis Vazirgiannis , Fragkiskos D. Malliaros

Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be…

Social and Information Networks · Computer Science 2021-11-05 Cigdem Aslay , Antonis Matakos , Esther Galbrun , Aristides Gionis

Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…

Artificial Intelligence · Computer Science 2021-07-09 Dexun Li , Meghna Lowalekar , Pradeep Varakantham

We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos, there have been two largely disjoint efforts on this problem. The first studies the problem associated…

Social and Information Networks · Computer Science 2018-01-24 Eric Balkanski , Nicole Immorlica , Yaron Singer

We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…

Machine Learning · Computer Science 2019-11-11 Shatian Wang , Zhen Xu , Van-Anh Truong

While influence maximization in social networks has been studied extensively in computer science community for the last decade the focus has been on the progressive influence models, such as independent cascade (IC) and Linear threshold…

Social and Information Networks · Computer Science 2018-06-19 Golshan Golnari , Amir Asiaee , Arindam Banerjee , Zhi-Li Zhang

Given a complex high-dimensional distribution over $\{\pm 1\}^n$, what is the best way to increase the expected number of $+1$'s by controlling the values of only a small number of variables? Such a problem is known as influence…

Data Structures and Algorithms · Computer Science 2024-01-05 Zongchen Chen , Elchanan Mossel

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the…

Physics and Society · Physics 2023-11-16 Su-Su Zhang , Ming Xie , Chuang Liu , Xiu-Xiu Zhan

The influence maximization paradigm has been used by researchers in various fields in order to study how information spreads in social networks. While previously the attention was mostly on efficiency, more recently fairness issues have…

Social and Information Networks · Computer Science 2021-11-10 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi , Hugo Gilbert

Data augmentation has been widely used in machine learning for natural language processing and computer vision tasks to improve model performance. However, little research has studied data augmentation on graph neural networks, particularly…

Social and Information Networks · Computer Science 2021-04-26 Hongbo Bo , Ryan McConville , Jun Hong , Weiru Liu

We consider the problem of selecting a seed set to maximize the expected number of influenced nodes in the social network, referred to as the \textit{influence maximization} (IM) problem. We assume that the topology of the social network is…

Machine Learning · Computer Science 2019-11-26 Xiaojin Zhang

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

The rise of Online Social Networks (OSNs) has caused an insurmountable amount of interest from advertisers and researchers seeking to monopolize on its features. Researchers aim to develop strategies for determining how information is…

Machine Learning · Statistics 2018-03-09 Trisha Lawrence

Influence maximization in social networks has typically been studied in the context of contagion models and irreversible processes. In this paper, we consider an alternate model that treats individual opinions as spins in an Ising system at…

Disordered Systems and Neural Networks · Physics 2017-02-21 Christopher Lynn , Daniel D. Lee

We incorporate self activation into influence propagation and propose the self-activation independent cascade (SAIC) model: nodes may be self activated besides being selected as seeds, and influence propagates from both selected seeds and…

Social and Information Networks · Computer Science 2020-03-13 Lichao Sun , Albert Chen , Philip S. Yu , Wei Chen

Selecting the optimal subset from all vertices as seeds to maximize the influence in a social network has been a task of interest. Various methods have been proposed to select the optimal vertices in a static network, however, they are…

Social and Information Networks · Computer Science 2020-10-22 Fangqi Li , Chong Di , Shenghong Li

In recent years, social networking platforms have gained significant popularity among the masses like connecting with people and propagating ones thoughts and opinions. This has opened the door to user-specific advertisements and…

Social and Information Networks · Computer Science 2022-11-18 Aaryan Gupta , Inder Khatri , Arjun Choudhry , Pranav Chandhok , Dinesh Kumar Vishwakarma , Mukesh Prasad